Evidence map›Paper›PMID 37801502›Full record

Trial reportScience advances2023

Can personalized digital counseling improve consumer search for modern contraceptive methods?

Susan Athey, Katy Bergstrom, Vitor Hadad, Julian C Jamison, Berk Özler, Luca Parisotto, Julius Dohbit Sama

Open access · goldAbstract readRandomized Controlled Trial
In one paragraph

Trial report in Science advances, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 4 papers.

0numbers the graph read from it
0cells of the map it votes in
4citing papers in PubMed
3.6field-weighted citation impact, top 7% of its field
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

4 citing papers in PubMed, 13 citations in OpenAlex.

  1. Article
  2. Article
  3. Replicable Bandits for Digital Health Interventions.Statistical science : a review journal of the Institute of Mathematical Statistics · 2025
    Article
  4. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

7 authors at 7 institutions in 4 countries.

Susan AtheyGraduate School of Business, Stanford University, Stanford, CA 94305, USA.ORCID 0000-0001-6934-562X
Katy BergstromDepartment of Economics, Tulane University, New Orleans, LA 70118, USA.
Vitor HadadAmazon Lab126, Sunnyvale, CA 94089, USA.
Julian C JamisonBusiness School, University of Exeter, Exeter EX44PU, UK.ORCID 0000-0003-2671-1153
Berk ÖzlerDevelopment Research Group, The World Bank, Washington DC, DC 20433, USA.ORCID 0000-0001-9397-5955
Luca ParisottoDepartment of Economics, Bocconi University, Milano, MI 20100, Italy.
Julius Dohbit SamaDepartment of Gynaecology-Obstetrics, University of Yaoundé I, Yaoundé, Cameroon.
Amazon (United States) · USBocconi University · ITStanford University · USThe George Institute for Global Health · GBTulane University · USUniversité de Yaoundé I · CMWorld Bank Group · US

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

This paper analyzes a randomized controlled trial of a personalized digital counseling intervention addressing informational constraints and choice architecture, cross-randomized with discounts for long-acting reversible contraceptives (LARCs), such as intrauterine devices (IUDs). The counseling intervention encourages shared decision-making (SDM) using a tablet-based app, which provides a tailored ranking of modern methods to each client according to their elicited needs and preferences. Take-up of LARCs in the status quo regime at full price was 11%, which increased to 28% with discounts. SDM roughly tripled the share of clients adopting a LARC at full price to 35%, and discounts had no incremental impact in this group. Neither intervention affected the take-up of short-acting methods, such as the pill. Consistent with theoretical models of consumer search, SDM clients discussed more methods in depth, which led to higher adoption rates for second- or lower-ranked LARCs. Our findings suggest that low-cost individualized recommendations can potentially be as effective in increasing unfamiliar technology adoption as providing large subsidies.

Indexed as

ContraceptionFamily Planning ServicesCounselingHumans

Identifiers

PMID37801502
PMCPMC10558117
OpenAlexW4387397349

What OpenQuestion holds

Textmetadata
LicenceCC BY
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.