ArticleScience advances2023
Emotional content and sharing on Facebook: A theory cage match.
Article in Science advances, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 7 papers, 1 of them a synthesis that pooled it.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
7 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Facebook reactions in the context of politics and social issues: a systematic literature review.Frontiers in sociology · 2024Pooled it
- Measuring complex constructs in large-scale text with computational social mixed methods.Behavior research methods · 2026Article
- Occupational burnout and the protective role of sports viewing among male ICU physicians in China: a nationwide survey on influencing factors and pathways.BMC health services research · 2026Article
- Social feedback amplifies emotional language in online video live chats.Communications psychology · 2025Article
- Article
- Online propagation of emotions: A study of resharing dynamics on social media following celebrity suicides.PloS one · 2025Article
- A plan for systematic reviews for high-need areas in forensic science.Forensic science international. Synergy · 2024Review
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
8 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
While emotional content predicts social media post sharing, competing theories of emotion imply different predictions about how emotional content will influence the virality of social media posts. We tested and compared these theoretical frameworks. Teams of annotators assessed more than 4000 multimedia posts from Polish and Lithuanian Facebook for more than 20 emotions. We found that, drawing on semantic space theory, modeling discrete emotions independently was superior to models examining valence (positive or negative), activation/arousal (high or low), or clusters of emotions and was on par with but had more explanatory power than a seven basic emotion model. Certain discrete emotions were associated with post sharing, including both positive and negative and relatively lower and higher activation/arousal emotions (e.g., amusement, cute/kama muta, anger, and sadness) even when controlling for number of followers, time up, topic, and Facebook angry reactions. These results provide key insights into better understanding of social media post virality.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.