ArticleRisk management and healthcare policy2023
Demand of and Access to Health Messages Through Mass Media in the Rural Community of Eastern Ethiopia: A Mixed Method Study.
Article in Risk management and healthcare policy, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 11 papers.
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Who cites it
11 citing papers in PubMed.
- Region of residence, exposure to the media, and awareness of sexually transmitted infections among women in Ghana.BMC public health · 2026Article
- Health Misinformation in Ethiopia: Myths, Media Dynamics, Public Response, and Policy Implications: A Narrative Review.Public health challenges · 2026Review
- Differentiated effects of sources of malaria messages on mosquito bed net use among women of reproductive age in Uganda: a propensity score matched analysis.Malaria journal · 2026Article
- Unmet health information needs and associated factors among lactating mothers in Gedeo zone, Southern Ethiopia.Scientific reports · 2025Article
- Healthcare providers' antenatal physical exercise counseling practice and its associated factors in Southwest Ethiopia: a cross-sectional study.BMC health services research · 2025Article
- Estimated effect of media use on mothers' vaccination of their children in Sub-Saharan Africa: a quasi-experimental propensity score matching analysis using DHS data.BMC public health · 2025Article
- Music as an implementation strategy for evidence-based health interventions in Africa: a systematic review using the RE-AIM framework.Implementation science communications · 2025Review
- Unmet maternal health information needs and mass media exposure for maternal health among women in the Gedeo zone, South Ethiopia.Frontiers in public health · 2025Article
- Breast Cancer Education and Empowerment in Ethiopia: Evaluating Community-Based Cancer Prevention Efforts Using the RE-AIM Framework.Journal of cancer education : the official journal of the American Association for Cancer Education · 2024Article
- A study to assess the efficacy of print and digital health communication media tools (HCMT) in rural and urban communities.F1000Research · 2023Article
- Determinants of Knowledge of Malaria Prevention Among Women of Reproductive Age 15-49 Years in Nigeria.Nigerian medical journal : journal of the Nigeria Medical AssociationReview
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10 authors.
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Abstract
Background: The demand for health-related information has increased dramatically in recent years. Media is crucial in reaching health messages to audiences, especially those who are distant and rural. Therefore, the study aimed to assess demands, access, and factors associated with access to health messages through mass media in the rural community of Kersa District of East Hararghe, Eastern Ethiopia. Methods: A mixed-methods study was conducted from October 15 to November 20, 2020. A quantitative cross-sectional and a qualitative phenomenological study design were applied. A total of 578 participants were included by using a systematic sampling technique. Collected data were entered into Epidata version 3.1 and analyzed using SPSS version 22.0. A multivariate logistic regression analysis model was used and reported using an adjusted odds ratio (AOR) with a 95% confidence interval (CI). Statistical significance was set at Results: Overall, the demand of and access to health messages through mass media was 32.5% (95% CI=28.5-34.2%) and 26.6% (95% CI=24.6-28.7%), respectively. Factors such as having electric services (AOR=2.36, 95% CI=2.13-5.41), having a mobile phone (AOR=4.56, 95% CI=4.32-8.73), exposure to TV (AOR=4.73, 95% CI=1.03-11.62), and exposure to social media and printed media (AOR=5.24, 95% CI=1.07-15.63), a preference for programs such as news, current affairs, entertainment, health and educational were 2.37, 9.47, 4.75 and 7.55 times more likely to access health messages (AOR=2.37, 95% CI=1.00-5.61; AOR=9.47, 95% CI=3.54-25.34; AOR=4.75, 95% CI=1.23-18.38; and AOR=7.55, 95% CI=3.12-8.66, respectively). Qualitative findings, participants demand for health messages from health workers, radio, and the main source for accessing the message was the radio. Conclusion: Approximately one in every three and one in every four rural communities in the study area had demand, and access to health messages through mass media, respectively. As a result, all stakeholders should emphasize and strengthen expanding methods of reaching health messages using mass media.
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