ArticleFrontiers in psychology2023
Cantonese media promotes Chinese cultural identification: structural equation modeling based on Malaysian Chinese.
Article in Frontiers in psychology, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 4 papers.
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4 citing papers in PubMed.
- Factors influencing Chinese cultural identity among new generations of ethnic Chinese in Singapore, Malaysia, and Thailand: a comparative Study.Frontiers in psychology · 2026Article
- Social media usage and cyberbullying: the moderating role of tie strength.Frontiers in psychology · 2025Article
- Adoption of K-means clustering algorithm in smart city security analysis and mythical experience analysis of urban image.PloS one · 2025Article
- Forming national identity with televised cultural rituals: a critical discourse analysis of China'sFrontiers in psychology · 2024Article
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4 authors.
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Abstract
Introduction: Language media from one's hometown is an important means of maintaining cultural identification, especially for minorities. Cantonese media plays an active role in shaping the Chinese cultural identification of ethnic Chinese all over the world. To date, few researchers have undertaken quantitative empirical analyses of the mechanism through which Cantonese media influences cultural identification. Methods: Using data from 642 Malaysian Chinese, this study established a structural equation model with the partial least squares method. Results: We found that the emotional affinity of ethnic Chinese to Cantonese media can influence identification with Chinese culture through the perceived value of Cantonese media and cognition of Chinese culture. The perceived value of Cantonese media ( Discussion: The study suggests a need to cultivate the emotional affinity of ethnic Chinese to Cantonese media, improve the multidimensional values of Cantonese media, and endow Cantonese media with functions of cultural dialog and knowledge transmission. The international transmission of Cantonese media could play a vital role in building a cultural community for ethnic Chinese globally.
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