ArticleBehavioral sciences (Basel, Switzerland)2023
How Brand Knowledge Affects Purchase Intentions in Fresh Food E-Commerce Platforms: The Serial Mediation Effect of Perceived Value and Brand Trust.
Article in Behavioral sciences (Basel, Switzerland), 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 5 papers.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
5 citing papers in PubMed.
- Understanding Consumer Acceptance of Genetically Modified Foods: A Theory of Planned Behavior-Brand Equity-Sociodemographic Interactions.Foods (Basel, Switzerland) · 2026Article
- The Run It Up Intervention: Addressing the Effects of Structural Determinants on Adolescent Identity, Beliefs, and Involvement in Firearm Violence-Formative Research and Intervention Development.Prevention science : the official journal of the Society for Prevention Research · 2026Article
- Feminine hygiene products and black women's reproductive health: a review of health inequities, racialized marketing, and practice implications.Frontiers in reproductive health · 2026Review
- Purchase Intention of Healthy Foods: The Determinant Role of Brand Image in the Market of a Developing Country.Foods (Basel, Switzerland) · 2024Article
- The impact of perceived value on brand image and loyalty: a study of healthy food brands in emerging markets.Frontiers in nutrition · 2024Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
3 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
The intense competition among fresh food e-commerce platforms in China has reduced the market share of the leading firms. This study aims to establish a model framework based on brand knowledge, perceived value, brand trust, and purchase intention to improve the market competitiveness of fresh food e-commerce platforms. Based on the analysis of 475 questionnaires using SmartPLS software, the results indicate that the established model framework provides an excellent explanation and forecasting (R
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.