ArticleEvolutionary human sciences2020
The dynamics of injunctive social norms.
Article in Evolutionary human sciences, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 21 papers.
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Who cites it
21 citing papers in PubMed.
- Contagion and escalation of rule violations.Proceedings. Biological sciences · 2026Article
- The cultural evolution of pluralistic ignorance.Proceedings of the National Academy of Sciences of the United States of America · 2026Article
- Why people follow rules.Nature human behaviour · 2025Article
- A complex adaptive systems model of labour reciprocity and normative reasoning in swidden agriculture.Royal Society open science · 2025Article
- Article
- Pressured to be proud? Investigating the link between perceived norms and intergroup attitudes in members of disadvantaged minority groups.The British journal of social psychology · 2025Article
- Anticonformists catalyze societal transitions and facilitate the expression of evolving preferences.PNAS nexus · 2024Article
- Modelling social norms: an integration of the norm-utility approach with beliefs dynamics.Philosophical transactions of the Royal Society of London. Series B, Biological sciences · 2024Review
- Signals of belonging: emergence of signalling norms as facilitators of trust and parochial cooperation.Philosophical transactions of the Royal Society of London. Series B, Biological sciences · 2024Article
- Influence of cultural values and hierarchical social norms on buying counterfeits online: a 17-country study.Frontiers in psychology · 2024Article
- Co-evolution of behaviour and beliefs in social dilemmas: estimating material, social, cognitive and cultural determinants.Evolutionary human sciences · 2024Article
- Promoting Low-Carbon Purchase from Social Norms Perspective.Behavioral sciences (Basel, Switzerland) · 2023Article
- Predicting COVID-19 and Influenza Vaccination Confidence and Uptake in the United States.Vaccines · 2023Article
- The interplay of social identity and norm psychology in the evolution of human groups.Philosophical transactions of the Royal Society of London. Series B, Biological sciences · 2023Article
- Sociocultural determinants of global mask-wearing behavior.Proceedings of the National Academy of Sciences of the United States of America · 2022Article
- The spread of technological innovations: effects of psychology, culture and policy interventions.Royal Society open science · 2022Article
- Inequality between identity groups and social unrest.Journal of the Royal Society, Interface · 2022Article
- Authority matters: propaganda and the coevolution of behaviour and attitudes.Evolutionary human sciences · 2022Article
- The dynamics of cooperation, power, and inequality in a group-structured society.Scientific reports · 2021Article
- Celebrating the 150th anniversary of theEvolutionary human sciences · 2021Article
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Abstract
Injunctive social norms are behaviours that one is expected to follow and expects others to follow in a given social situation; they are maintained by the threat of disapproval or punishment and by the process of internalization. Injunctive norms govern all aspects of our social life but the understanding of their effects on individual and group behaviour is currently rather incomplete. Here I develop a general mathematical approach describing the dynamics of injunctive norms in heterogeneous groups. My approach captures various costs and benefits, both material and normative, associated with norm-related behaviours including punishment and disapproval by others. It also allows for errors in decision-making and explicitly accounts for differences between individuals in their values, beliefs about the population state, and sensitivity to the actions of others. In addition, it enables one to study the consequences of mixing populations with different normative values and the effects of persuasive interventions. I describe how interactions of these factors affect individual and group behaviour. As an illustration, I consider policies developed by practitioners to abolish the norms of footbinding and female genital cutting, to decrease college students' drinking, and to increase pro-environmental behaviours. The theory developed here can be used for achieving a better understanding of historical and current social processes as well as for developing practical policies better accounting for human social behaviour.
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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.