ArticlePublic health nutrition2023
Food for thought or food for emotions? An analysis of marketing strategies in television food advertising seen by children in Colombia.
Article in Public health nutrition, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 5 papers.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
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Who cites it
5 citing papers in PubMed.
- General and sport-related marketing techniques in Canadian recreation and sport facilities: cross-sectional photo analysis of food and beverage advertisements.Public health nutrition · 2026Article
- Children still exposed to high rates of unhealthy food advertising in Austria: does self-regulation work?Public health nutrition · 2026Article
- Food and beverage marketing directed at youth in 11 Latin American countries: a scoping review.BMC public health · 2025Article
- The power of product: how food advertising affects children's perceptions of child and non-child targeted food advertising?BMC public health · 2025Article
- Comprehensive mandatory policies are needed to fully protect all children from unhealthy food marketing.PLoS medicine · 2023Article
Corrections and comments
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Authors and funding
6 authors.
Funding
Abstract
objectiveTo establish the relationship between the marketing strategies and nutritional quality of foods and beverages promoted in television food advertisements (TV ads) seen by Colombian child audiences overall and based on child gender and socio-economic strata (SES).
designA quantitative content analysis of marketing appeals was combined with nutritional data of the food products advertised and matched with TV audience ratings data for each food and beverage ads for Colombian children between 4 and 11 years.
settingAll beverages and foods TV ads cable or over-the-air channels in Colombia in 2017.
participantsN/A.
resultsCompared with rational appeals (e.g. freshness, health or nutrition messages), emotional appeals (referencing or depicting human senses or emotions, e.g. using cartoons to suggest fun) were more frequently used in the TV ads most viewed by Colombian children. Female children and children in lower SES tended to be more exposed to emotional appeals in TV ads than their male or higher SES counterparts. Furthermore, TV ads using more emotional appeals tended to be for products high in problematic nutrients.
conclusionThe findings of this study highlight the need to implement statutory measures to reduce the deleterious effect of food marketing on children.
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Registered trials
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