ArticleTobacco control2025
Reducing e-cigarette use among youth and young adults: evidence of the truth campaign's impact.
Article in Tobacco control, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 13 papers.
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Who cites it
13 citing papers in PubMed.
- Pathway from Exposure to an E-Cigarette Prevention Social Media Campaign to Increased Quitting Intentions: A Randomized Trial Among Young Adult E-Cigarette Users.International journal of environmental research and public health · 2025Trial
- Assessing Early Impact of the Hear Her® Communication Campaign.Health promotion practice · 2026Article
- Characterizing the Objective Features of Vaping Prevention Video Ads: A Content Analysis.American journal of preventive medicine · 2026Article
- Transitions in ENDS and cigarette use among youth in the PATH Study from 2015-2023: a multistate transition modeling analysis.medRxiv : the preprint server for health sciences · 2026Article
- An Experimental Study on the Effect of E-Cigarette Advertising Features on Youth Perceptions and Intentions.Substance use & misuse · 2026Article
- Article
- Sociodemographic and psychosocial characteristics of e-cigarette ever-use: U.S. HINTS 6 Survey.Preventive medicine reports · 2025Article
- Smoke economics: lessons from tobacco ban for e-cigarette regulation in Bhutan.The Lancet regional health. Southeast Asia · 2025Article
- Youth Tobacco Control in the Digital Age: Impact of South Carolina's Youth Tobacco Education and Vaping Cessation Social Media Programs.International journal of environmental research and public health · 2025Article
- Barriers, facilitators, and best practices for successful vaping prevention campaigns for sexual and gender minority youth.Annals of behavioral medicine : a publication of the Society of Behavioral Medicine · 2025Article
- Electronic Cigarette Perception in Baltimore High Schools.Open journal of psychology · 2025Article
- Exploring social and environmental factors contributing to smoking initiation among Thai adolescents using advanced feature selection techniques.Tobacco prevention & cessation · 2025Article
- Changes in U.S. Adolescent Nicotine Vaping Prevalence From 2022 to 2023: The Role of Reduced Initiation Three Years Earlier During the Onset of the Pandemic.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2024Article
Corrections and comments
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Authors and funding
5 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
backgroundMass media campaigns have been shown to be effective in reducing cigarette use. However, evidence is limited for whether campaigns can shift e-cigarette use among youth and young adults (YYA). To assess the impact of the truth anti-e-cigarette campaign, which focused on the effects of vaping on mental health, this study examines the relationship between campaign awareness and e-cigarette behaviour among YYA.
methodsData from weekly cross-sectional surveys of YYA aged 15-24 years from September 2021 to October 2022 were used for multilevel models assessing how weekly campaign awareness is related to intentions to use e-cigarettes and current e-cigarette use (past 30 days). Weekly campaign awareness was calculated by averaging individual-level awareness for each week. Control variables included individual-level campaign awareness, sociodemographics, perceived financial situation, parental smoking, sensation seeking, and mental health.
resultsWeekly campaign awareness ranged from 50% to 78%, with most weeks (77%) being within 65% and 75% of weekly campaign awareness. At weekly awareness levels between 65% and 75%, there was a significant association with lower intentions to use e-cigarettes. A dose-response relationship was observed for current use: compared with weeks with lower (<65%) awareness, weeks with awareness of 65-70% had 14% lower odds of current use, weeks with 70-75% awareness had 16% lower odds and weeks with >75% weekly awareness had 18% lower odds (p=0.018, p=0.009 and p=0.007, respectively).
conclusionsFindings from this analysis of weekly campaign awareness demonstrate that exposure to the truth anti-e-cigarette campaign is associated with significantly lower odds of intentions to use and current use of e-cigarette among YYA.
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