ArticleDrug and alcohol review2024
A qualitative analysis of adolescents' perspectives on peer and influencer alcohol-related posts on social media.
Article in Drug and alcohol review, 2024. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 11 papers, 1 of them a synthesis that pooled it.
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The trial behind it
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Who cites it
11 citing papers in PubMed, 1 synthesis or guideline pooled it.
- The Effect of Exposure to Alcohol Media Content on Young People's Alcohol Use: A Qualitative Systematic Review and Meta-Synthesis.International journal of environmental research and public health · 2025Pooled it
- Modeling Daily Digital Experiences in Adolescents: A Multilevel Latent Class Analysis of Social Media Engagement Patterns and Exposure to Alcohol-Related Content.International journal of human-computer interaction · 2026Article
- When Risk Is Invisible: Alcohol-Cancer Communication on Social Media.Alcohol, clinical & experimental research · 2026Article
- Characterizing In Vivo Exposure to Alcohol Content in the Media: Media Platform, Engagement, and Associations With Attitudes.Alcohol, clinical & experimental research · 2026Article
- 'Everyone's a bit buzzed, why not share that': exploring alcohol-related user-generated content among young people in Victoria, Australia.Health promotion international · 2025Article
- Platforms, risk perceptions, and reporting: the impact of illicit drug advertisements on social media among UK secondary students.Harm reduction journal · 2025Article
- Real-Time Exposure to Alcohol Content in Digital Media in Adolescents: Protocol for a Multiburst Ecological Momentary Assessment Study.JMIR research protocols · 2025Article
- Qualitative analysis of how U.S. college students construct their alcohol-related content identities via social media.Substance abuse treatment, prevention, and policy · 2025Article
- Associations between frequency of exposure to peer-generated alcohol-related posts and alcohol use within a social network of college students.Addictive behaviors · 2024Article
- Young people's views about the use of celebrities and social media influencers in gambling marketing.Health promotion international · 2024Article
- Cross-substance Effects of Adolescent Exposure to Alcohol Content in Popular Movies on Cannabis Initiation.Cannabis (Albuquerque, N.M.) · 2024Article
Corrections and comments
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Authors and funding
10 authors.
Funding
Abstract
introductionAdolescent exposure to alcohol-related content on social media is common and associated with alcohol use and perceived norms; however, little is known about how exposure differs by the source of the content (e.g., peer or 'influencer'). The purpose of this study was to utilise qualitative methods to compare adolescent perspectives on peer- versus influencer-generated alcohol content on social media.
methodsNine virtual semi-structured focus groups were conducted with adolescents (aged 15-19 years), following a general script aimed at ascertaining adolescent comparative perspectives on peer and influencer alcohol-related media content and the contexts in which it occurs.
resultsFive main themes emerged: (i) although both influencers and peers post predominantly positively-valenced alcohol content online, adolescents perceived some differences between these posts; (ii) adolescents perceived their peers to be more cautious and strategic when posting about alcohol than influencers are; (iii) the decision to engage with peer or influencer alcohol-related posts is influenced by a number of factors; (iv) both peer and influencer posts were perceived to send the message that drinking is acceptable, normal or cool; and (v) adolescents believed they are more likely to be influenced by peers' alcohol posts than influencers' alcohol posts, with some exceptions. DISCUSSION AND
conclusionsFuture studies should aim to further understand the unique attributes and circumstances in which exposure to peer and influencer alcohol-related posts impact adolescent alcohol-related cognitions and behaviours. This knowledge will inform prevention and intervention efforts, such as media literacy training and media-specific parenting practices.
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