ArticlePloS one2023
Code-switching functions in online advertisements on Snapchat.
Article in PloS one, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
0 citing papers in PubMed, 2 citations in OpenAlex.
No citing paper in PubMed yet.
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
1 author at 1 institution in 1 country.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Code-switching is a well-researched phenomenon. However, little research has been conducted on code-switching in orally communicated advertisements on social media despite social media platforms witnessing the birth of many linguistic trends and having an impact on the linguistic behaviour of their users. To bridge this gap, the current study investigates the functions of Arabic-English code-switching in advertisements made by Saudi influencers on Snapchat. The data comprise 4000 words produced by 40 advertisers (20 male and 20 female, 100 words each). The advertisers, who belong to the same age group, advertised for a range of products and targeted mostly monolingual Saudi users of Snapchat. The sample produced 102 instances of switching from Arabic to English. The most common function in the data consisted of switching for availability (n = 78), but other functions were observed (quotation n = 9, specifying addressee n = 5, interjection n = 7, reiteration n = 1, and message qualification n = 2). The potential reasons for the higher frequency of switching for availability are discussed, and venues for future research are suggested.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.