Evidence map›Paper›PMID 37403116›Full record

ArticleBMC proceedings2023

Integrated analysis of online signals and insight generation about digital conversations on COVID-19 vaccines in Eastern and Southern Africa: a longitudinal analysis of social listening data.

Silvia Sommariva, Helena Ballester Bon, Sofia De Almeida, Jenna Mote, Sijmen Brouwers, Massimiliano Sani, Natalie Fol

Open access · goldAbstract read
In one paragraph

Article in BMC proceedings, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 2 papers.

0numbers the graph read from it
0cells of the map it votes in
2citing papers in PubMed
1.4field-weighted citation impact, top 20% of its field
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

2 citing papers in PubMed, 5 citations in OpenAlex.

  1. Review
  2. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

7 authors at 1 institution in 1 country.

Silvia SommarivaUNICEF Eastern and Southern Africa Regional Office, Social and Behaviour Change Section, Nairobi, Kenya. ssommariva@unicef.org.
Helena Ballester BonUNICEF Eastern and Southern Africa Regional Office, Social and Behaviour Change Section, Nairobi, Kenya.
Sofia De AlmeidaUNICEF Eastern and Southern Africa Regional Office, Social and Behaviour Change Section, Nairobi, Kenya.
Jenna MoteUNICEF Eastern and Southern Africa Regional Office, Social and Behaviour Change Section, Nairobi, Kenya.
Sijmen BrouwersUNICEF Eastern and Southern Africa Regional Office, Social and Behaviour Change Section, Nairobi, Kenya.
Massimiliano SaniUNICEF Eastern and Southern Africa Regional Office, Social and Behaviour Change Section, Nairobi, Kenya.
Natalie FolUNICEF Eastern and Southern Africa Regional Office, Social and Behaviour Change Section, Nairobi, Kenya.
United Nations Children's Fund · US

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

backgroundDuring the COVID-19 pandemic, social listening programs across digital channels have become an integral part of health preparedness and response planning, allowing to capture and address questions, information needs, and misinformation shared by users. This study identifies key social listening trends around COVID-19 vaccines in Eastern and Southern Africa and analyses how online conversations about this issue evolved over time.

methodsA taxonomy developed and refined in collaboration with social and behaviour change teams was used to filter online conversations into nine subtopic categories. The taxonomy was applied to online content tracked in 21 countries in Eastern and Southern Africa over the period December 1, 2020-December 31, 2021. Metrics captured included volume of posts or articles and related user engagement. Qualitative analysis of content was conducted to identify key concerns, information voids and misinformation.

resultsOver 300,000 articles and posts about COVID-19 vaccines shared by users or outlets geolocated in the region were analysed. These results generated over 14 million engagements on social media and digital platforms. The analysis shows how conversations about access and availability of vaccines represented the largest share of engagement over the course of the period. Conversations about vaccine effectiveness and safety represented the second and third largest share of engagement, with peaks observed in August and November 2021. Online interest in childhood vaccination increased over time as vaccine eligibility criteria expanded in some countries in the region. Conversations mentioning mandates and certificates peaked in the last quarter of 2021, as governments as private sector entities expanded vaccine requirements.

conclusionsFindings from this study show the importance of monitoring conversation trends over time and adjust social listening data collection systems to include emerging topics. The study also points to the need to consider concerns, information voids and misinformation around effectiveness and safety of vaccines in the context of overall concern for vaccine availability and access in Eastern and Southern Africa. This is fundamental to inform social and behaviour change strategies that promote vaccine demand effectively, without increasing public frustration over vaccine availability challenges and downplaying concerns around vaccine equity.

Indexed as

COVID-19Digital engagementMisinformationSocial listeningSocial mediaVaccineVaccine equity

Identifiers

PMID37403116
PMCPMC10318632
OpenAlexW4383103009

What OpenQuestion holds

Textmetadata
LicenceCC BY
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.