ArticleJournal of medical Internet research2023
Content Quality of Web-Based Short-Form Videos for Fire and Burn Prevention in China: Content Analysis.
Article in Journal of medical Internet research, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 9 papers.
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9 citing papers in PubMed, 9 citations in OpenAlex.
- Public health implications of allergic rhinitis information on YouTube and Bilibili: a cross-cultural analysis of content quality, engagement, and seasonal trends.BMC public health · 2026Article
- Alcohol-related health information on Chinese short-video platforms: a cross-sectional content analysis of Douyin and Bilibili.Scientific reports · 2026Article
- The quality of video information related to smoking cessation on mainstream short-video platforms in China: a cross-sectional study.BMC public health · 2026Article
- Quality of rib fracture-related video information on TikTok and Bilibili: a cross-sectional study.Journal of thoracic disease · 2026Article
- Bilibili/TikTok videos as sources of health information about atrial septal defect: a content and quality analysis.Journal of cardiothoracic surgery · 2026Article
- The quality and reliability of short videos about uraemia on BiliBili and TikTok: a cross-sectional study.Scientific reports · 2025Article
- Public Awareness and Application of the Heimlich Maneuver: A Survey of Shenzhen Residents.Cureus · 2025Article
- Short video platforms as sources of health information about cervical cancer: A content and quality analysis.PloS one · 2024Article
- User's Search for Information: A Multi-Language Cross-Sectional Assessment of Websites about Healthcare-Associated Infections.Journal of critical care medicine (Universitatea de Medicina si Farmacie din Targu-Mures) · 2024Article
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Authors and funding
9 authors at 3 institutions in 2 countries.
Funding
No grant is acknowledged in the PubMed record.
Abstract
backgroundWeb-based short-form videos are increasingly popular for disseminating fire and burn prevention information, but their content quality is unknown.
objectiveWe aimed to systematically assess the characteristics, content quality, and public impact of web-based short-form videos offering primary and secondary (first aid) prevention recommendations for fires and burns in China between 2018 and 2021.
methodsWe retrieved short-form videos offering both primary and secondary (first aid) information to prevent fire and burn injuries published on the 3 most popular web-based short-form video platforms in China: TikTok, Kwai, and Bilibili. To assess video content quality, we calculated the proportion of short-form videos that included information on each of the 15 recommendations for burn prevention education from the World Health Organization (WHO; P
resultsOverall, 1459 eligible short-form videos were included. The number of short-form videos increased by 16 times between 2018 and 2021. Of them, 93.97% (n=1371) were about secondary prevention (first aid) and 86.02% (n=1255) lasted <2 minutes. The proportion of short-form videos including each of the 15 WHO recommendations ranged from 0% to 77.86% (n=1136). Recommendations 8, 13, and 11 had the highest proportions (n=1136, 77.86%; n=827, 56.68%; and n=801, 54.9%, respectively), whereas recommendations 3 and 5 were never mentioned. Among the short-form videos that included the WHO recommendations, recommendations 1, 2, 4, 6, 9, and 12 were always disseminated correctly, but the other 9 recommendations were correctly disseminated in 59.11% (120/203) to 98.68% (1121/1136) of videos. The proportion of short-form videos including and correctly disseminating the WHO recommendations varied across platforms and years. The public impact of short videos varied greatly across videos, with a median (IQR) of 5 (0-34) comments, 62 (7-841) likes, and 4 (0-27) saves as a favorite. Short-form videos disseminating correct recommendations had larger public impact than those disseminating either partially correct or incorrect knowledge (median 5 vs 4 comments, 68 vs 51 likes, and 5 vs 3 saves as a favorite, respectively; all P<.05).
conclusionsDespite the rapid increase in the number of web-based short-form videos about fire and burn prevention available in China, their content quality and public impact were generally low. Systematic efforts are recommended to improve the content quality and public impact of short-form videos on injury prevention topics such as fire and burn prevention.
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