ArticleBrain sciences2023
The Role of Stimuli-Driven and Goal-Driven Attention in Shopping Decision-Making Behaviors-An EEG and VR Study.
Article in Brain sciences, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 5 papers.
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Who cites it
5 citing papers in PubMed.
- Impaired midfrontal‑motor theta phase synchronization characterizes maladaptive motivational behavior in people with obsessive‑compulsive disorder.PLoS biology · 2026Article
- Theta-frequency subthalamic nucleus deep brain stimulation selectively improves visual attention in Parkinson's disease.Frontiers in aging neuroscience · 2026Article
- Article
- From E-Commerce to the Metaverse: A Neuroscientific Analysis of Digital Consumer Behavior.Behavioral sciences (Basel, Switzerland) · 2024Article
- Charitable crowdfunding donation-intention estimation depending on emotional project images using fNIRS-based functional connectivity.PloS one · 2024Article
Corrections and comments
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Authors and funding
6 authors.
Funding
Abstract
The human attention system, similar to other networks in the brain, is of a complex nature. At any moment, our attention can shift between external and internal stimuli. In this study, we aimed to assess three EEG-based measures of attention (Power Spectral Density, Connectivity, and Spectral Entropy) in decision-making situations involving goal-directed and stimulus-driven attention using a Virtual Reality supermarket. We collected the EEG data of 29 participants in 2 shopping phases, planned and unplanned purchases. The three mentioned features were extracted and a statistical analysis was conducted. We evaluated the discriminatory power of these features using an SVM classifier. The results showed a significant (
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Registered trials
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