ArticleBMC public health2023
Advertisement of unhealthy commodities in Bristol and South Gloucestershire and rationale for a new advertisement policy.
Article in BMC public health, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 7 papers.
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Who cites it
7 citing papers in PubMed, 8 citations in OpenAlex.
- Harms and Health Inequalities in the Night-Time Economy: A Qualitative Exploration of Professional Stakeholders' Experiences and Explanations.Journal of urban health : bulletin of the New York Academy of Medicine · 2026Article
- Change in Advertising Exposure of Unhealthy Commodities After the Implementation of an Outdoor Advertising Restrictions Policy in Bristol, UK: A Descriptive Study.Journal of urban health : bulletin of the New York Academy of Medicine · 2026Article
- Evaluating the changes in household purchases of foods and drinks high in fat, salt and sugar following Bristol's outdoor advertisement restrictions policy: a quasi-experimental study.BMJ public health · 2026Article
- Understanding the implementation, impact and sustainability of Bristol's unhealthy commodity advertising restrictions policy: a qualitative systems-based study of stakeholder perspectives.BMJ public health · 2026Article
- Where do adults see alcohol marketing? Insight from a cross-sectional survey in the United Kingdom.Journal of public health (Oxford, England) · 2025Article
- Mapping Advertising Assets Project: a cross-sectional analysis of food-related outdoor advertising and the relationship with deprivation in Leeds, UK.Public health nutrition · 2025Article
- Assessing exposure to outdoor advertisement for products high in fat, salt and sugar (HFSS); is self-reported exposure a useful exposure metric?BMC public health · 2023Article
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Authors and funding
10 authors at 5 institutions in 1 country.
Funding
Abstract
backgroundBristol City Council introduced a new advertisement policy in 2021/2022 which included prohibiting the advertising of unhealthy food and drink (HFSS), alcohol, gambling and payday loans across council-owned advertising spaces. This mixed methods study is part of the BEAR study, and aimed to explore the rationale and the barriers and facilitators to implementing the policy, and describe the perceived advertising environment prior to implementation.
methodsSemi-structured interviews were carried out with seven stakeholders involved in the design and implementation of the advertising policy. A stakeholder topic guide was developed before interviews took place to help standardise the lines of inquiry between interviewees. A resident survey was developed to collect socio-demographic data and, for the purpose of this study, information regarding observations of advertising for HFSS products, alcohol and gambling.
resultsFifty-eight percent of respondents residing in Bristol and South Gloucestershire reported seeing advertisements for unhealthy commodities in the week prior to completing the survey. This was highest for HFSS products (40%). 16% of residents reported seeing HFSS product advertisements specifically appealing to children. For HFSS products in particular, younger people were more likely to report seeing adverts than older people, as were those who were from more deprived areas. An advertisement policy that restricts the advertisement of such unhealthy commodities, and in particular for HFSS products, has the potential to reduce health inequalities. This rationale directly influenced the development of the advertisement policy in Bristol. Implementation of the policy benefitted from an existing supportive environment following the 'health in all policies' initiative and a focus on reducing health inequalities across the city.
conclusionsUnhealthy product advertisements, particularly for unhealthy food and drinks, were observed more by younger people and those living in more deprived areas. Policies that specifically restrict such advertisements, therefore, have the potential to reduce health inequalities, as was the hope when this policy was developed. Future evaluation of the policy will provide evidence of any public health impact.
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