ArticleDrug and alcohol review2024
Following social media influencers who share alcohol-related content is associated with college drinking.
Article in Drug and alcohol review, 2024. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 9 papers.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
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Who cites it
9 citing papers in PubMed.
- Turning the tables on industry narratives: a health communication playbook for promoting health.Health promotion international · 2026Article
- Consumption of four unhealthy commodities and exposure to advertising, sponsorship, and promotion in Bamako, Mali.Health promotion international · 2026Article
- Evading regulation: young people's exposure to harmful commodity marketing in the social media feeds of their favourite influencers.Health promotion international · 2026Article
- 'Everyone's a bit buzzed, why not share that': exploring alcohol-related user-generated content among young people in Victoria, Australia.Health promotion international · 2025Article
- Examining Between- and Within-Subjects Effects of Posting and Exposure to Alcohol-Related Social Media Content on Drinking Over Time.Journal of studies on alcohol and drugs · 2025Article
- The Relationship Between Alcohol-Related Content on Social Media and Alcohol Outcomes in Young Adults: A Scoping Review.Alcohol research : current reviews · 2025Article
- Influencer Drinking Norms: Cross-Sectional Mediators of Alcohol-Related Social Media and College Drinking.Substance use & misuse · 2025Article
- Associations between frequency of exposure to peer-generated alcohol-related posts and alcohol use within a social network of college students.Addictive behaviors · 2024Article
- A qualitative analysis of adolescents' perspectives on peer and influencer alcohol-related posts on social media.Drug and alcohol review · 2024Article
Corrections and comments
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Authors and funding
5 authors.
Funding
Abstract
introductionFrequent exposure to peer-shared alcohol-related content (ARC) on social media is associated with greater alcohol consumption and related consequences among undergraduates. Social media influencers also share ARC; yet, the effect of exposure to influencer-shared ARC on alcohol outcomes has not been examined. The current study examined whether following influencers who share ARC and the frequency of sharing were associated with alcohol outcomes, and associations between influencer type (e.g., actors) and alcohol outcomes.
methodsUndergraduates (N = 528) from two universities in the United States completed an online survey assessing demographics, social media use, alcohol use and related consequences. They listed up to five influencers they followed and viewed the most content from. A series of linear regression models were conducted.
resultsHaving a larger proportion of influencers sharing ARC was associated with greater quantity, frequency and peak drinks, but not consequences. Frequency of influencers sharing ARC was associated with greater quantity and peak drinks, but not frequency or consequences. Findings remained significant, even after controlling for peer ARC. Actor ARC, everyday person ARC and 'other' type influencer ARC were associated with several alcohol outcomes. DISCUSSION AND
conclusionsThis study added to the literature by examining how following influencers who share ARC, and sharing frequency, were associated with drinking outcomes over and above exposure to peer ARC. It also examined whether ARC content from specific types of influencers was associated with alcohol outcomes. Findings highlight that the source of ARC is relevant when studying the effects of ARC exposure on college drinking.
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Registered trials
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