ArticleInternational journal of environmental research and public health2023
Promotion of E-Cigarettes on TikTok and Regulatory Considerations.
Article in International journal of environmental research and public health, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 23 papers.
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Who cites it
23 citing papers in PubMed.
- #NoIDVape: A content analysis of illicit vape messaging in young people's information sources.Addiction (Abingdon, England) · 2026Article
- #MiniCupVape E-Cigarettes Promoted on Instagram: A Youth Participatory Action Research Approach.American journal of preventive medicine · 2026Article
- Social support on social media may buffer associations of parental rejection with sexual minority young adults' tobacco use outcomes.Addictive behaviors reports · 2026Article
- The quality of video information related to smoking cessation on mainstream short-video platforms in China: a cross-sectional study.BMC public health · 2026Article
- Quality and reliability of ground-glass nodule-related short Chinese videos on TikTok and Bilibili: a cross-sectional content analysis.Journal of thoracic disease · 2026Article
- The quality and reliability of short videos on acute myeloid leukemia on Bilibili and TikTok: A cross-sectional study.Medicine · 2026Article
- Tobacco control policies discussed on social media: a scoping review.Tobacco control · 2026Article
- Psychometric evaluation of the e-cigarette knowledge, attitude, and practice questionnaire among young students: a structural equation modeling approach.Frontiers in public health · 2026Article
- Leveraging Large Language Models to Identify Engagement-Driving Features in Vaping-Related TikTok Videos: Cross-Sectional Study.Journal of medical Internet research · 2025Article
- Examining How Oral Nicotine Pouches Are Trending on TikTok: A Qualitative Descriptive Study.JMIR formative research · 2025Article
- Online Illicit Drug Distribution in the Thai Language on X: Exploratory Qualitative Content Analysis.JMIR infodemiology · 2025Article
- Promotion of Health-Harming Products on Instagram: Characterizing Strategies Boosting Audience Engagement with Cigar Marketing Messages.International journal of environmental research and public health · 2025Article
- The quality and reliability of short videos about hypertension on TikTok: a cross-sectional study.Scientific reports · 2025Article
- Which social media platforms facilitate monitoring the opioid crisis?PLOS digital health · 2025Article
- #Discreetshipping: Selling E-cigarettes on TikTok.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2025Article
- Generative artificial intelligence and machine learning methods to screen social media content.PeerJ. Computer science · 2025Article
- Identification and Classification of Images in e-Cigarette-Related Content on TikTok: Unsupervised Machine Learning Image Clustering Approach.Substance use & misuse · 2025Article
- Associations between social media engagement and young adults' subsequent onset of ENDS dependence symptoms one year later.Addictive behaviors · 2024Article
- The Normalization of Vaping on TikTok Using Computer Vision, Natural Language Processing, and Qualitative Thematic Analysis: Mixed Methods Study.Journal of medical Internet research · 2024Article
- [Tabacco harm reduction: the need for a paradigm shift in German tobacco control policy].Bundesgesundheitsblatt, Gesundheitsforschung, Gesundheitsschutz · 2024Review
Corrections and comments
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Authors and funding
11 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
E-cigarettes are promoted extensively on TikTok and other social media platforms. Platform policies to restrict e-cigarette promotion seem insufficient and are poorly enforced. This paper aims to understand how e-cigarettes are being promoted on TikTok and provide insights into the effectiveness of current TikTok policies. Seven popular hashtag-based keywords were used to identify TikTok accounts and associated videos related to e-cigarettes. Posts were independently coded by two trained coders. Collectively, the 264 videos received 2,470,373 views, 166,462 likes and 3426 comments. The overwhelming majority of videos (97.7%) portrayed e-cigarettes positively, and these posts received 98.7% of the total views and 98.2% of the total likes. A total of 69 posts (26.1%) clearly violated TikTok's own content policy. The findings of the current study suggest that a variety of predominantly pro-vaping content is available on TikTok. Current policies and moderation processes appear to be insufficient in restricting the spread of pro-e-cigarette content on TikTok, putting predominantly young users at potential risk of e-cigarette use.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.