ArticleBMC public health2023
Using the theory of planned behavior to predict factors influencing fast-food consumption among college students.
Article in BMC public health, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 12 papers.
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Who cites it
12 citing papers in PubMed, 36 citations in OpenAlex.
- The effect of education based on the theory of planned behavior to prevent the consumption of fast food in a population of teenagers.Journal of health, population, and nutrition · 2024Trial
- Hidden Risks of Ultra-Processed Foods: How Health and Environmental Risk Perceptions Drive Sustainable Dietary Intentions in Taiwan.Nutrients · 2026Article
- Predicting fast food avoidance behavior among male adolescents: a structural equation modeling approach to the theory of planned behavior.Journal of health, population, and nutrition · 2026Article
- Overview of systematic reviews on behavioral determinants of physical activity and healthy eating in schoolchildren.Scientific reports · 2025Review
- The Role of Psychological Factors in Young Adult Snacking: Exploring the Intention-Behaviour Gap.Nutrients · 2025Article
- Exploring the contributing factors of fast food consumption in daily life: a qualitative study of Saudi university students.BMC public health · 2025Article
- Influence of consumer socio-psychological food environment on food choice and its implications for nutrition: evidence from Tanzania.Frontiers in nutrition · 2025Article
- Article
- Factors That Most Influence the Choice for Fast Food in a Sample of Higher Education Students in Portugal.Nutrients · 2024Article
- Article
- Predicting willingness to consume healthy brand foods using the theory of planned behavior: the role of nutritional literacy.Frontiers in nutrition · 2024Article
- Article
Corrections and comments
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Authors and funding
4 authors at 3 institutions in 3 countries.
Funding
No grant is acknowledged in the PubMed record.
Abstract
purposeThe purpose of this research is to examine the behavioral factors that impact fast food consumption (FFC) among college students in Pakistan by applying the theory of planned behavior (TPB).
methodsCross-sectional survey was distributed to college students in Pakistan. The questionnaire examines the factors associated with six categories: demographics, FFC pattern, intention for FFC, attitudes toward FFC, Subjective Norms (SN), and Perceived Behavioral Control (PBC). Data analysis was conducted using SPSS and SPSS AMOS software using descriptive statistics, inferential statistics (chi-square, t-test, Pearson correlation, and multiple regression analysis), and structural equation modeling (SEM) Analysis.
resultsA total of 220 questionnaires were completed (97 males and 123 females). There were significant differences in FFC association with gender. Among the constructs of TPB, behavioral intention (BI) and SN are the strongest predictors of the FFC (p < .05). TPB has significantly predicted FFC behavior with a variance of R
conclusionsTo ensure a good fit of the data with the specified TPB model in SEM analysis, the number of indicators should be limited (≤ 30), or the sample size should be greater (N ≥ 500). Pakistani college students' FFC is mainly influenced by friends and the increased popularity of fast food, despite their knowledge of its negative health effects. Educational programs should target specific harmful effects of fast food, and SN and BI are the strongest predictors of FFC among TPB constructs. These findings can be useful for developing targeted interventional health strategies and future research.
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