ArticleJournal of medical Internet research2023
Practical Benefits, Challenges, and Recommendations on Social Media Recruitment: Multi-Stakeholder Interview Study.
Article in Journal of medical Internet research, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 15 papers.
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Who cites it
15 citing papers in PubMed.
- Young adults' perceptions of food classification criteria and barriers to healthy eating: a qualitative inquiry from eight Indian metropolises.BMC public health · 2026Article
- Perceived Stress, Illness and Stigma in Patients with Alopecia Areata.Acta dermato-venereologica · 2026Article
- A Comparison of Participant Demographics Across Co-Designed Recruitment Methods to Two Student Mental Health Trials: Cross-Sectional Observational Study.JMIR formative research · 2026Observational
- Occurrence and management of premature clinical trial termination: a survey of UK healthcare professionals.Trials · 2026Article
- Urban Indian young adults' perceptions of a healthy lifestyle and its associated factors: a multi-city qualitative inquiry using thematic analysis.Frontiers in public health · 2026Article
- Quantitative evaluation of recruitment strategies in a cluster-randomized trial: segmented regression and cost analysis from the AOK-Family + study.BMC medical research methodology · 2025Article
- Death and Dying in the Emergency Department: A New Model for End-of-Life Care.Journal of advanced nursing · 2025Article
- Perceptions of Stigma Among Patients With Hepatitis B in Germany: Cross-Sectional Survey.JMIR formative research · 2025Article
- Identifying and counteracting fraudulent responses in online recruitment for health research: a scoping review.BMJ evidence-based medicine · 2025Article
- Social Media Recruitment as a Potential Trigger for Vulnerability: Multistakeholder Interview Study.JMIR human factors · 2024Article
- Article
- Muslims perceptions of safe alcohol use: a qualitative study in the Gulf Council Cooperation countries.Harm reduction journal · 2024Article
- Acceptance of Social Media Recruitment for Clinical Studies Among Patients With Hepatitis B: Mixed Methods Study.Journal of medical Internet research · 2024Article
- A Comparative Analysis of Recruitment Methods to Reach Emerging Adults Outside the Clinical Setting.Nursing researchArticle
- Practical social media recommendations for dementia prevention researchers.Alzheimer's & dementia (New York, N. Y.)Article
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Authors and funding
4 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
backgroundThe increasing use of social media opens new opportunities for recruiting patients for research studies. However, systematic evaluations indicate that the success of social media recruitment in terms of cost-effectiveness and representativeness depends on the type of study and its purpose.
objectiveThis study aims to explore the practical benefits and challenges of recruiting study participants with social media in the context of clinical and nonclinical studies and provide a summary of expert advice on how to conduct social media-based recruitment.
methodsWe conducted semistructured interviews with 6 patients with hepatitis B who use social media and 30 experts from the following disciplines: (1) social media researchers or social scientists, (2) practical experts for social media recruitment, (3) legal experts, (4) ethics committee members, and (5) clinical researchers. The interview transcripts were analyzed using thematic analysis.
resultsWe found diverging expert opinions regarding the challenges and benefits of social media recruitment for research studies in four domains: (1) resources needed, (2) representativeness, (3) web-based community building, and (4) privacy considerations. Moreover, the interviewed experts provided practical advice on how to promote a research study via social media.
conclusionsEven though recruitment strategies should always be sensitive to individual study contexts, a multiplatform approach (recruiting via several different social media platforms) with mixed-methods recruitment (web-based and offline recruitment channels) is the most beneficial recruitment strategy for many research studies. The different recruitment methods complement each other and may contribute to improving the reach of the study, the recruitment accrual, and the representativeness of the sample. However, it is important to assess the context- and project-specific appropriateness and usefulness of social media recruitment before designing the recruitment strategy.
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