Landrace and GM maize cultivars' selection choices among rural farming households in the Eastern Cape Province, South Africa.

Maize plays a significant role among rural farming households in South Africa. The study therefore estimated the drivers of maize cultivars' selection choices among rural farming households focusing on the commonly grown cultivars from the study area (Landrace and genetically modifies [GM] maize). A cross-sectional survey of 650 respondents randomly selected from Port St Johns and King Sabata Dalindyebo Local Municipalities of the Eastern Cape Province of South Africa were used. Descriptive results revealed that a significant number of the respondents from the study area (65%) were growing Landrace maize cultivars, followed by GM maize (31%), improved OPVs (3%) and conventional hybrids (1%). Multivariate Probit regression estimates show that GM maize cultivars' selection is positively influenced by the amount of rainfall (1% level), household size (5% level), education (1% level), size of arable land (10% level) and access to cell phones (5% level), whilst negatively influenced by the employment status (5%). Conversely, the selection of Landrace maize cultivars is negatively influenced by the of amount rainfall (1% level), education (1% level), income (10% level), access to cell phone (10% level) and radio (10% level) whilst positively influenced by the number of livestock (5% level). The study therefore argues that GM maize cultivars may be meaningfully promoted in high rainfall areas, focusing on arable land sizes and targeted awareness campaigns. The promotion of Landrace maize cultivars may be targeted in low rainfall areas in a mixed farming setting to enhance the complementarity of maize and livestock.