ArticleBundesgesundheitsblatt, Gesundheitsforschung, Gesundheitsschutz2023
[Contraception on YouTube, Instagram, and TikTok : A content and quality analysis].
Article in Bundesgesundheitsblatt, Gesundheitsforschung, Gesundheitsschutz, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. An erratum has been issued. Cited by 12 papers.
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Who cites it
12 citing papers in PubMed.
- [Pregnancy termination on YouTube, Instagram, and TikTok: a content and quality analysis].Bundesgesundheitsblatt, Gesundheitsforschung, Gesundheitsschutz · 2026Article
- Current Body Mass Index Is Associated with Reported Weight Gain as a Reason for Discontinuing Oral Contraceptive Pill Use.Obesities · 2026Article
- [Menstruation on YouTube, Instagram, and TikTok: a content and quality analysis].Bundesgesundheitsblatt, Gesundheitsforschung, Gesundheitsschutz · 2026Article
- [Sexual and contraceptive behavior of adolescents and young adults in Germany: current results of the representative survey "Youth Sexuality"].Bundesgesundheitsblatt, Gesundheitsforschung, Gesundheitsschutz · 2026Article
- [Decline in the use of hormonal contraceptives among women: genesis of critical attitudes in reproductive biographies : Results from the study "women's lives 4 - family planning throughout life"].Bundesgesundheitsblatt, Gesundheitsforschung, Gesundheitsschutz · 2026Article
- Article
- Exploring How Rheumatic Fever Is Portrayed on TikTok: A Descriptive Content Analysis.International journal of environmental research and public health · 2025Article
- An analysis of oral contraceptive related videos on TikTok.AJOG global reports · 2024Article
- [Consequences of digital media on the health of children and adolescents with a focus on the consumption of unhealthy foods].Bundesgesundheitsblatt, Gesundheitsforschung, Gesundheitsschutz · 2024Review
- YouTube and the implementation and discontinuation of the oral contraceptive pill: A mixed-method content analysis.PloS one · 2024Article
- [Parental sex education and sexual risk behavior of daughters and sons: findings from the representative survey "Youth Sexuality"].Bundesgesundheitsblatt, Gesundheitsforschung, Gesundheitsschutz · 2024Article
- Spinal Cord Stimulation and Related Health Information on Social Media: An Analysis of Instagram Posts.Cureus · 2023Article
Corrections and comments
- Erratum issued
Authors and funding
3 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
backgroundYoung people and adults increasingly obtain information about contraception via social media. RESEARCH
aimAgainst this background, the aim of this study is to investigate for the first time the content and quality of German-language contraceptive posts on YouTube, Instagram, and TikTok. Research questions on providers (F1), content (F2), and quality of contraceptive posts (F3) as well as audience reactions (F4) will be answered. MATERIALS AND
methodsA sample of N = 1000 contraceptive posts from YouTube (500), Instagram (250), and TikTok (250) was drawn. A maximum of 20 contraception-related audience comments per post were included in the comment sample (N = 12,454). Posts and comments were analyzed using reliability-tested codebooks. SPSS was used for data analysis. The study is preregistered and all data, materials, and analysis scripts are publicly available.
resultsThe majority of contraceptive posts were found to be from health laypersons (52%), followed by media professionals and health professionals (F1). In terms of content, contraceptive posts covered all available contraceptive methods, with the pill (69%) and condoms (40%) dominating (F2). According to common quality criteria, there were clear deficits, with YouTube videos scoring best in comparison (F3). TikTok videos, on the other hand, were top performers in terms of audience interaction, attracting the most views, likes, and comments. Comment columns were often used by the audience to share their own contraceptive experiences or ask follow-up questions (F4). DISCUSSION: Future research as well as practice interventions are needed to further assess the quality of contraceptive information in social media and improve it in a more targeted way.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.