Evidence map›Paper›PMID 37155226›Full record

ArticleJMIR formative research2023

The Digital Impact of Neurosurgery Awareness Month: Retrospective Infodemiology Study.

Kashish Malhotra, Mert Marcel Dagli, Gabrielle Santangelo, Connor Wathen, Yohannes Ghenbot, Kashish Goyal, Ashvind Bawa, Ali K Ozturk, William C Welch

Open access · goldAbstract read
In one paragraph

Article in JMIR formative research, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 2 papers, 1 of them a synthesis that pooled it.

0numbers the graph read from it
0cells of the map it votes in
2citing papers in PubMed, 1 pooled it
1.4field-weighted citation impact, top 20% of its field
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

2 citing papers in PubMed, 1 synthesis or guideline pooled it, 5 citations in OpenAlex.

  1. Pooled it
  2. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

9 authors at 2 institutions in 2 countries.

Kashish Malhotra *Department of Surgery, Dayanand Medical College and Hospital, Ludhiana, India.ORCID https://orcid.org/0000-0002-6985-5731
Mert Marcel Dagli *Department of Neurosurgery, Perelman School of Medicine, University of Pennsylvania, Philadelphia, PA, United States.ORCID https://orcid.org/0000-0002-5201-6720
Gabrielle SantangeloDepartment of Neurosurgery, Perelman School of Medicine, University of Pennsylvania, Philadelphia, PA, United States.ORCID https://orcid.org/0000-0001-6948-5147
Connor WathenDepartment of Neurosurgery, Perelman School of Medicine, University of Pennsylvania, Philadelphia, PA, United States.ORCID https://orcid.org/0000-0001-8291-7741
Yohannes GhenbotDepartment of Neurosurgery, Perelman School of Medicine, University of Pennsylvania, Philadelphia, PA, United States.ORCID https://orcid.org/0000-0003-4382-9372
Kashish GoyalDepartment of Surgery, Dayanand Medical College and Hospital, Ludhiana, India.ORCID https://orcid.org/0000-0002-6997-7691
Ashvind BawaDepartment of Surgery, Dayanand Medical College and Hospital, Ludhiana, India.ORCID https://orcid.org/0000-0002-1258-0159
Ali K OzturkDepartment of Neurosurgery, Perelman School of Medicine, University of Pennsylvania, Philadelphia, PA, United States.ORCID https://orcid.org/0000-0001-6474-9422
William C WelchDepartment of Neurosurgery, Perelman School of Medicine, University of Pennsylvania, Philadelphia, PA, United States.ORCID https://orcid.org/0000-0002-1665-7985
University of Pennsylvania · USDayanand Medical College & Hospital · IN

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

backgroundNeurosurgery Awareness Month (August) was initiated by the American Association of Neurological Surgeons with the aim of bringing neurological conditions to the forefront and educating the public about these conditions. Digital media is an important tool for disseminating information and connecting with influencers, general public, and other stakeholders. Hence, it is crucial to understand the impact of awareness campaigns such as Neurosurgery Awareness Month to optimize resource allocation, quantify the efficiency and reach of these initiatives, and identify areas for improvement.

objectiveThe purpose of our study was to examine the digital impact of Neurosurgery Awareness Month globally and identify areas for further improvement.

methodsWe used 4 social media (Twitter) assessment tools (Sprout Social, SocioViz, Sentiment Viz, and Symplur) and Google Trends to extract data using various search queries. Using regression analysis, trends were studied in the total number of tweets posted in August between 2014 and 2022. Two search queries were used in this analysis: one specifically targeting tweets related to Neurosurgery Awareness Month and the other isolating all neurosurgery-related posts. Total impressions and top influencers for #neurosurgery were calculated using Symplur's machine learning algorithm. To study the context of the tweets, we used SocioViz to isolate the top 100 popular hashtags, keywords, and collaborations between influencers. Network analysis was performed to illustrate the interactions and connections within the digital media environment using ForceAtlas2 model. Sentiment analysis was done to study the underlying emotion of the tweets. Google Trends was used to study the global search interest by studying relative search volume data.

resultsA total of 10,007 users were identified as tweeting about neurosurgery during Neurosurgery Awareness Month using the "#neurosurgery" hashtag. These tweets generated over 29.14 million impressions globally. Of the top 10 most influential users, 5 were faculty neurosurgeons at US university hospitals. Other influential users included notable organizations and journals in the field of neurosurgery. The network analysis of the top 100 influencers showed a collaboration rate of 81%. However, only 1.6% of the total neurosurgery tweets were advocating about neurosurgery awareness during Neurosurgery Awareness Month, and only 13 tweets were posted by verified users using the #neurosurgeryawarenessmonth hashtag. The sentiment analysis revealed that the majority of the tweets about Neurosurgery Awareness Month were pleasant with subdued emotion.

conclusionsThe global digital impact of Neurosurgery Awareness Month is nascent, and support from other international organizations and neurosurgical influencers is needed to yield a significant digital reach. Increasing collaboration and involvement from underrepresented communities may help to increase the global reach. By better understanding the digital impact of Neurosurgery Awareness Month, future health care awareness campaigns can be optimized to increase global awareness of neurosurgery and the challenges facing the field.

Indexed as

awarenessbraincampaigncircumplex modelcognitioncognitivedigital mediaGoogle Trendshealth carehealth care awareness eventinfodemiologymachine learning algorithmnetwork analysisneuralneuroneurologicalneuroscienceneurosurgery#Neurosurgery#NeurosurgeryAwarenessMonthNeurosurgery Awareness Monthnodepublic opinionscatterplotsentimentsentiment analysisSentiment Vizsocial mediatweetTwitter

Identifiers

PMID37155226
PMCPMC10203930
OpenAlexW4366121806

What OpenQuestion holds

Textmetadata
LicenceCC BY
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.