ArticleHeliyon2023
The Chinese media narrative of Thailand as a tourist destination after the legalisation of cannabis.
Article in Heliyon, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 3 papers.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
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Who cites it
3 citing papers in PubMed, 11 citations in OpenAlex.
- From tradition to progressiveness: Analyzing Thailand's image on youtube amid post-cannabis legalization.PloS one · 2025Article
- Evaluating Online Cannabis Health Information for Thai Breast Cancer Survivors Using the Quality Evaluation Scoring Tool (QUEST): Mixed Method Study.JMIR cancer · 2024Article
- Netographic narratives of user-generated travelogues on tourist destination image of Thailand.PloS one · 2024Article
Corrections and comments
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Authors and funding
3 authors at 1 institution in 1 country.
Funding
No grant is acknowledged in the PubMed record.
Abstract
This study explores the Chinese media narrative of Thailand as a tourist destination after Thailand legalised cannabis use for medicinal purposes, using framing and social identity theories. A content analysis was performed by three coders on 128 posts obtained between 2019 and 2022 from four media houses on the Chinese social media platform Weibo: Taiguo.com, Taihuabbs, Vision Thai, and The Sing Sian Media. The first three are Chinese media houses, and the fourth is a Chinese-language newspaper in Bangkok. The results revealed that the Chinese media's framing of the legalisation of cannabis use in Thailand was mainly neutral. In contrast, Chinese netizens' comments showed a negative perception of Thailand as a travel destination after the legalisation of cannabis use. In addition, the study identified the different themes and aspects of narrating, news sources, and media types used to present the information. The implications of these findings highlight the need for the Thai government to develop effective policies and communication strategies to address negative perceptions and promote Thailand as a safe and attractive destination for tourists. The study also suggests the importance of considering cultural and social factors when crafting communication strategies, particularly for sensitive topics such as cannabis use.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.