ArticleFrontiers in psychology2023
Why time flies? The role of immersion in short video usage behavior.
Article in Frontiers in psychology, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 8 papers.
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Who cites it
8 citing papers in PubMed.
- Learning via short videos impairs memory accuracy and reduces brain synchrony.Communications psychology · 2026Article
- Human-made vs. AI-generated: how provenance labels drive strategic curation via perceived effort.Frontiers in psychology · 2026Article
- Exploring learning engagement among Spanish undergraduates in Asia: the chain mediating roles of flow experience and self-determined motivation in short video platform use.Frontiers in psychology · 2026Article
- Quality of information in osteoporosis videos on TikTok: a cross-sectional study.Archives of osteoporosis · 2025Article
- Short-Form Video Media Use Is Associated With Greater Inattentive Symptoms in Thai School-Age Children: Insights From a Cross-Sectional Survey.Brain and behavior · 2025Article
- Article
- The effect of social media upward comparison on Chinese adolescent learning engagement: a moderated multiple mediation model.BMC psychology · 2024Article
- How stress influences short video addiction in China: an extended compensatory internet use model.Frontiers in psychology · 2024Article
Corrections and comments
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Authors and funding
3 authors.
Funding
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Abstract
Background: Short videos are becoming increasingly popular globally, and users are devoting more time to viewing them. However, few studies have examined the characteristics of short video content and the technical features that are related to media use. The present study developed a model to explore the influence of technological affordances on short video usage and considered innovation in terms of format, setting, and content. Method: A total of 496 viewers of short videos from China were surveyed. The participants completed 31 Likert-scale items. The study used maximum likelihood estimation modeling. Results: The results revealed that perceived novelty and content value (entertainment and irritation) affected immersion positively, consequently influencing intentions for reuse and recommendation. The ease of navigating an application, narrative structure, and information value had no significant effect on immersion. Conclusion: These findings have confirmed that perceived situation affordance and the affective affordance of short videos in digital environments that are managed by intelligent algorithms. It is necessary to analyze the potential impact of different affordances specifically.
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