ArticleFoods (Basel, Switzerland)2023
Factors Influencing Consumers' Organic Food Continuous Purchase Intentions during the Post-Pandemic Era: An Empirical Investigation in China.
Article in Foods (Basel, Switzerland), 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 5 papers.
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Who cites it
5 citing papers in PubMed.
- Understanding Consumer Acceptance of Genetically Modified Foods: A Theory of Planned Behavior-Brand Equity-Sociodemographic Interactions.Foods (Basel, Switzerland) · 2026Article
- Exploring Chinese Consumers' Attitudes Towards Pet Nutritional Products and Their Continuous Purchase Intentions: A Dual-Phase Analysis Using SEM and ANN.Behavioral sciences (Basel, Switzerland) · 2025Article
- Article
- Consumers' second-hand clothing purchase intention: integrating TPB, face consciousness and past purchase experience.Frontiers in psychology · 2025Article
- Addressing concerns about sustainability and animal welfare: Investigating consumers' adoption and behavioral intention towards plant-based eggs.Food science & nutrition · 2024Article
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Authors and funding
4 authors.
Funding
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Abstract
During the evolutionary phases of the COVID-19 pandemic, consumers' eating habits and spending behaviours have progressively shifted to the pursuit of the safer and healthier food products, such as organic food. Therefore, this study investigated the factors affecting Chinese buyers' organic food continuous purchase intentions (CPI) during the post-pandemic era. To better adapt to the current consumption context in China, this study proposed a modified TPB framework (M-TPB), by replacing subjective norms with Chinese cultural variables, such as face consciousness and group conformity, and adding constructs of perceived value of organic food (PVOF), health consciousness, and the impact of COVID-19 (IOC). Convincingly, experimental results from a structural equation model analysis of 460 usable responses indicate that M-TPB has superior explanatory power (R
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