ReviewAesthetic surgery journal. Open forum2023
The New Era of Marketing in Plastic Surgery: A Systematic Review and Algorithm of Social Media and Digital Marketing.
Review in Aesthetic surgery journal. Open forum, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 22 papers.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
22 citing papers in PubMed, 36 citations in OpenAlex.
- Social media's influence on rhinoplasty: the impact of digital platforms on nasal esthetics - a review.Annals of medicine and surgery (2012) · 2026Review
- Impact of Rhinoplasty on Female Sexual Function, Self-esteem, and Depressive Symptoms, in Sexually Active Married Women.Aesthetic plastic surgery · 2026Article
- Marketing a Plastic Surgery Practice: Strategies, Insights, and Practical Considerations.Plastic and reconstructive surgery. Global open · 2026Article
- Article
- The Bold Surgeon Syndrome: Contemporary Analysis of Overconfidence, Training Gaps, and Patient Safety in Plastic Surgery.Plastic and reconstructive surgery. Global open · 2026Article
- Posting With Purpose: A Strategic Instagram Workflow for Plastic Surgeons.Aesthetic surgery journal. Open forum · 2026Article
- Leveraging TikTok in Plastic Surgery: A Practical Framework for Patient Education, Professional Branding, and Ethical Use.Aesthetic surgery journal. Open forum · 2026Article
- Article
- Telehealth and plastic surgery: evaluation of the accessibility of virtual consultations through online resources.mHealth · 2025Article
- Instagram Versus Reality: Who Are Actually Plastic Surgeons?Plastic and reconstructive surgery. Global open · 2025Article
- Digital marketing in attracting new patients: cross-sectional study in a vascular surgery office.Jornal vascular brasileiro · 2025Article
- Breast Augmentation Preferences and Concerns Among Chinese Women: A Nationwide Multicenter Study of 2066 Cases.Aesthetic plastic surgery · 2025Article
- A Nationwide Study: Medical Students' Perceptions of Plastic Surgery and Its Role in Career Choice in Saudi Arabia.Cureus · 2024Article
- What are Board-Certified Plastic Surgeons Posting on Instagram?Aesthetic plastic surgery · 2024Article
- Public Awareness of Blindness Caused by Hyaluronic Acid Injection in China: A Questionnaire Survey.Plastic and reconstructive surgery. Global open · 2024Article
- Regulatory frameworks in plastic and cosmetic surgery: a comparative scoping review across Australia, United Kingdom, and Italy.Gland surgery · 2024Article
- Facial Rejuvenation: A Global Trend of Dermatological Procedures in the Last Decade.Plastic and reconstructive surgery. Global open · 2024Article
- The Primacy of Ethics in Aesthetic Medicine: A Review.Plastic and reconstructive surgery. Global open · 2024Article
- Factors influencing patient selection of orthopaedic surgeons for total hip (THA) and total knee arthroplasty (TKA).Archives of orthopaedic and trauma surgery · 2024Article
- Compliance with web content accessibility guidelines in ophthalmology social media posts.Scientific reports · 2024Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
4 authors at 2 institutions in 1 country.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Social media has been demonstrated to serve as a critical tool for plastic surgeons, facilitating patient engagement, peer-to-peer education and learning, and outreach to the broader public community. This study aims to perform a meta-analysis of data to determine the most valuable and useful social media platforms for practicing plastic surgeons developing their practice by assessing the perceived value to the practice and quantifying return on investment. A systematic review was performed using PubMed (National Institutes of Health, Bethesda, MD). The initial search yielded 3592 articles. Sixteen articles met inclusion and exclusion criteria. It was found that patients are more likely to engage with aesthetic content rather than scientific content. Younger generations are more likely to utilize Instagram (Meta, Menlo Park, CA), Snapchat (Santa Monica, CA), and TikTok (Culver City, CA), while older generations may be more likely to utilize Facebook (Meta, Menlo Park, CA) and YouTube (San Bruno, CA). Age-specific recommendations include utilizing Instagram, Snapchat, and TikTok with emphasis on breast augmentation for patients aged 17 and 35 given this is the most common procedure performed for this age group. Patients between the ages of 36 and 70 are most likely to be engaged on Facebook, Instagram, and Facebook with liposuction being the most common procedure in this age group. For ages 70+, patients are most likely to utilize Facebook with the most common procedure performed as blepharoplasty. Effective social media marketing for the plastic surgeon considers delivering the right content and choosing the right platform. The right content and platform are critically dependent on the specific age of the audience. Level of Evidence 3:
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.