Evidence map›Paper›PMID 37031339›Full record

ArticleScientific reports2023

Psychological inoculation protects against the social media infodemic.

Robert McPhedran, Michael Ratajczak, Max Mawby, Emily King, Yuchen Yang, Natalie Gold

Open access · goldAbstract read
In one paragraph

Article in Scientific reports, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 10 papers.

0numbers the graph read from it
0cells of the map it votes in
10citing papers in PubMed
31.2field-weighted citation impact, top 1% of its field
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

10 citing papers in PubMed, 53 citations in OpenAlex.

  1. Psychological inoculation against climate doom.Proceedings of the National Academy of Sciences of the United States of America · 2026
    Article
  2. Article
  3. Article
  4. Article
  5. Article
  6. Article
  7. Article
  8. Article
  9. Article
  10. Review
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

6 authors at 3 institutions in 2 countries.

Robert McPhedranBehavioural Practice, Behavioural Practice, Kantar Public UK, 4 Millbank, London, SW1P 3JA, UK. robert.mcphedran@kantar.com.
Michael RatajczakBehavioural Practice, Behavioural Practice, Kantar Public UK, 4 Millbank, London, SW1P 3JA, UK.
Max MawbyBehavioural Practice, Behavioural Practice, Kantar Public UK, 4 Millbank, London, SW1P 3JA, UK.
Emily KingBehavioural Practice, Behavioural Practice, Kantar Public UK, 4 Millbank, London, SW1P 3JA, UK.
Yuchen YangBehavioural Practice, Behavioural Practice, Kantar Public UK, 4 Millbank, London, SW1P 3JA, UK.
Natalie GoldBehavioural Practice, Behavioural Practice, Kantar Public UK, 4 Millbank, London, SW1P 3JA, UK.
Kantar Health (United States) · USLancaster University · GBLondon School of Economics and Political Science · GB

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

Misinformation can have a profound detrimental impact on populations' wellbeing. In this large UK-based online experiment (n = 2430), we assessed the performance of false tag and inoculation interventions in protecting against different forms of misinformation ('variants'). While previous experiments have used perception- or intention-based outcome measures, we presented participants with real-life misinformation posts in a social media platform simulation and measured their engagement, a more ecologically valid approach. Our pre-registered mixed-effects models indicated that both interventions reduced engagement with misinformation, but inoculation was most effective. However, random differences analysis revealed that the protection conferred by inoculation differed across posts. Moderation analysis indicated that immunity provided by inoculation is robust to variation in individuals' cognitive reflection. This study provides novel evidence on the general effectiveness of inoculation interventions over false tags, social media platforms' current approach. Given inoculation's effect heterogeneity, a concert of interventions will likely be required for future safeguarding efforts.

Indexed as

CommunicationDisinformationInfodemicPsychological TechniquesSocial MediaComputer SimulationHumansIntentionInternetPsychotherapy

Identifiers

PMID37031339
PMCPMC10082776
OpenAlexW4362721262

What OpenQuestion holds

Textmetadata
LicenceCC BY
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.