ArticleJMIR formative research2023
Characterizing e-Cigarette-Related Videos on TikTok: Observational Study.
Article in JMIR formative research, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 15 papers.
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Who cites it
15 citing papers in PubMed.
- #NoIDVape: A content analysis of illicit vape messaging in young people's information sources.Addiction (Abingdon, England) · 2026Article
- #MiniCupVape E-Cigarettes Promoted on Instagram: A Youth Participatory Action Research Approach.American journal of preventive medicine · 2026Article
- Spatiotemporal analysis of electronic cigarette discussion on Twitter/X using natural language processing.BMC public health · 2026Article
- Assessing the quality and usefulness of smoking cessation related short videos on TikTok and Bilibili: a content analysis study in China.BMC public health · 2026Article
- Oral Nicotine Pouch Misuse Popularized Online Raises Concerns.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2026Article
- An Exploratory Typology of Tobacco-Related Misleading Content on Social Media: Qualitative Analysis of Instagram and TikTok.Journal of medical Internet research · 2025Article
- Electronic cigarettes and pregnancy: A social media content analysis.Preventive medicine · 2025Article
- Leveraging Large Language Models to Identify Engagement-Driving Features in Vaping-Related TikTok Videos: Cross-Sectional Study.Journal of medical Internet research · 2025Article
- A Narrative Review of Nicotine and Alcohol Addiction Recovery Content on TikTok.Journal of the Korean Academy of Child and Adolescent Psychiatry · 2025Article
- Remediated marketing: leveraging computer vision and rule-based classification models to detect e-cigarette warning labels across social media.Information, communication and society · 2025Article
- Social media in school health promotion: the need for institutional and professional development.Health promotion international · 2025Article
- Generative artificial intelligence and machine learning methods to screen social media content.PeerJ. Computer science · 2025Article
- Identification and Classification of Images in e-Cigarette-Related Content on TikTok: Unsupervised Machine Learning Image Clustering Approach.Substance use & misuse · 2025Article
- Social Network Analysis of e-Cigarette-Related Social Media Influencers on Twitter/X: Observational Study.JMIR formative research · 2024Article
- Adolescents and Young Adults Use of Social Media and Following of e-Cigarette Influencers.Substance use & misuse · 2024Article
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4 authors.
Funding
Abstract
backgroundAs a popular social networking platform for sharing short videos, TikTok has been widely used for sharing e-cigarettes or vaping-related videos, especially among the youth.
objectiveThis study aims to characterize e-cigarette or vaping-related videos and their user engagement on TikTok through descriptive analysis.
methodsFrom TikTok, a total of 417 short videos, posted between October 4, 2018, and February 27, 2021, were collected using e-cigarette or vaping-related hashtags. Two human coders independently hand-coded the video category and the attitude toward vaping (provaping or antivaping) for each vaping-related video. The social media user engagement measures (eg, the comment count, like count, and share count) for each video category were compared within provaping and antivaping groups. The user accounts posting these videos were also characterized.
resultsAmong 417 vaping-related TikTok videos, 387 (92.8%) were provaping, and 30 (7.2%) were antivaping videos. Among provaping TikTok videos, the most popular category is vaping tricks (n=107, 27.65%), followed by advertisement (n=85, 21.95%), customization (n=75, 19.38%), TikTok trend (n=70, 18.09%), others (n=44, 11.37%), and education (n=6, 1.55%). By comparison, videos showing the TikTok trend had significantly higher user engagement (like count per video) than other provaping videos. Antivaping videos included 15 (50%) videos with the TikTok trend, 10 (33.33%) videos on education, and 5 (16.67%) videos about others. Videos with education have a significantly lower number of likes than other antivaping videos. Most TikTok users posting vaping-related videos are personal accounts (119/203, 58.62%).
conclusionsVaping-related TikTok videos are dominated by provaping videos focusing on vaping tricks, advertisement, customization, and TikTok trend. Videos with the TikTok trend have higher user engagement than other video categories. Our findings provide important information on vaping-related videos shared on TikTok and their user engagement levels, which might provide valuable guidance on future policy making, such as possible restrictions on provaping videos posted on TikTok, as well as how to effectively communicate with the public about the potential health risks of vaping.
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