Evidence map›Paper›PMID 36990013›Full record

ArticleThe International journal on drug policy2023

Exploring correlates of support for restricting breast cancer awareness marketing on alcohol containers among women.

Naomi K Greene, Camella J Rising, Andrew B Seidenberg, Raimee Eck, Neha Trivedi, April Y Oh

Abstract read
In one paragraph

Article in The International journal on drug policy, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.

0numbers the graph read from it
0cells of the map it votes in
1citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

1 citing paper in PubMed.

  1. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

6 authors.

Naomi K GreeneBehavioral Research Program, Division of Cancer Control and Population Sciences National Cancer Institute, National Institutes of Health, 9609 Medical Center Drive| Rockville, MD 20850-9761, USA. Electronic address: naomi.greene@nih.gov.
Camella J RisingBehavioral Research Program, Division of Cancer Control and Population Sciences National Cancer Institute, National Institutes of Health, 9609 Medical Center Drive| Rockville, MD 20850-9761, USA; Clinical Genetics Branch, Division of Cancer Epidemiology and Genetics, National Cancer Institute, USA.
Andrew B SeidenbergBehavioral Research Program, Division of Cancer Control and Population Sciences National Cancer Institute, National Institutes of Health, 9609 Medical Center Drive| Rockville, MD 20850-9761, USA; Truth Initiative Schroeder Institute, Washington, DC, USA.
Raimee EckBehavioral Research Program, Division of Cancer Control and Population Sciences National Cancer Institute, National Institutes of Health, 9609 Medical Center Drive| Rockville, MD 20850-9761, USA.
Neha TrivediBehavioral Research Program, Division of Cancer Control and Population Sciences National Cancer Institute, National Institutes of Health, 9609 Medical Center Drive| Rockville, MD 20850-9761, USA; NORC at the University of Chicago, Public Health Department, 4350 East-West Hwy, Suite 800, Bethesda, MD 20814, USA.
April Y OhBehavioral Research Program, Division of Cancer Control and Population Sciences National Cancer Institute, National Institutes of Health, 9609 Medical Center Drive| Rockville, MD 20850-9761, USA.

Funding

Intramural NIH HHS Z99 CA999999
6 · The paper itself

Abstract

backgroundAlthough alcohol consumption increases breast cancer risk, some alcohol products include breast cancer awareness marketing (i.e., pink ribbons) on alcohol containers, which poses a contradiction. Some researchers and advocacy groups have called for restrictions on use of the pink ribbon and other breast cancer awareness marketing on alcohol products. This exploratory study aimed to describe individual and behavioral correlates (age, knowledge, attitudes, purchase intention) of reported support for potential policy restrictions of pink ribbon labeling on alcohol containers.

methodsThe study sample was drawn from the Prolific crowd-sourced research platform in September 2020. Eligible participants included U.S. women aged 21+ years. The primary outcome was policy position for restrictions on pink ribbon labeling on alcohol containers, coded as support, neutral, or oppose. The association between pink ribbon labeling attitudes and support or opposition (vs neutral) was examined using multinomial logistic regression. Covariates were 1) knowledge of the alcohol-cancer link; 2) likelihood of buying an alcohol product with pink ribbon labeling; and 3) age. Models were used to calculate adjusted predicted probabilities for support, oppose, and neutral.

resultsThe analytic sample included 511 women. Overall, 46% of women opposed, 34% were neutral, and 20% supported restricting pink ribbon labeling on alcohol containers. Controlling for all covariates, women who reported that wine increases cancer risk had the highest probability of opposing restrictions on pink ribbon labeling (56.4% [95%CI: 48.1%-64.8%]). Women who reported wine had no effect on cancer risk had the highest probability of being neutral about restrictions on pink ribbon labeling (45.5% [95% CI: 35.7%-55.3%]). Across levels of knowledge about the alcohol-cancer risk association, as favorable attitudes toward pink ribbon labeling increased, the probability of policy opposition increased and the probability of being policy neutral decreased.

conclusionFindings from this study suggest women's favorable attitudes toward pink ribbon labeling on alcohol containers are a stronger predictor of support or opposition for restrictions on pink ribbon labeling than knowledge of the alcohol-cancer link. Future research could examine whether pink ribbon labeling may interact with potential or current health warnings on alcohol containers.

Indexed as

Breast NeoplasmsAlcohol DrinkingFemaleHumansIntentionMarketingPolicyAlcoholAttitudesBreast cancerCause marketingPolicyPublic opinion

Identifiers

PMID36990013
PMCPMC10593197

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Registered trials

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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.