ArticleBehavioral sciences (Basel, Switzerland)2023
A New Explanation for the Attitude-Behavior Inconsistency Based on the Contextualized Attitude.
Article in Behavioral sciences (Basel, Switzerland), 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 5 papers.
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Who cites it
5 citing papers in PubMed.
- Correlates of attitudes toward wife beating among married/partnered individuals in Lao PDR: results from the 2023 Multiple Indicator Cluster Survey.Frontiers in public health · 2026Article
- The negative impact of misinformation and vaccine conspiracy on COVID-19 vaccine uptake and attitudes among the general public in Iraq.Preventive medicine reports · 2024Article
- Factors associated with the intention to practise family planning among antenatal women with risk of gestational diabetes mellitus in Klang Health District: A cross-sectional study.Malaysian family physician : the official journal of the Academy of Family Physicians of Malaysia · 2024Article
- The Impact of Shared Information Presentation Time on Users' Privacy-Regulation Behavior in the Context of Vertical Privacy: A Moderated Mediation Model.Behavioral sciences (Basel, Switzerland) · 2023Article
- Irreversible Effects of Affiliation With Delinquent Peers on Cyberbullying Perpetration Among Adolescents in Hong Kong: Moderating Effect of Student-Teacher Relationships.Behavioral sciences & the lawArticle
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4 authors.
Funding
Abstract
Inconsistency between attitude and behavior is a major obstacle to research on the predictive power of attitudes on behavior. To clarify the mechanism underlying such inconsistency, we combined event-related potential (ERP) and questionnaires to explore the relationship between contextualized attitudes and retrospective attitudes in the context of illusion of privacy empowerment (IPE). When the participants read the IPE events (including platform empowerment intention, technique, result, etc.) on slides, we measured retrospective attitudes with questionnaires and recorded contextualized attitudes with ERPs. We found that individuals' retrospective attitudes were different from contextualized attitudes: retrospective attitudes were mainly affected by the individual's analytic system, while contextualized attitudes were mainly affected by the direct stimulus-response (i.e., heuristic system). Therefore, retrospective attitudes may not accurately reflect individual cognition in the immediate context, and inconsistency between attitudes and behavior may be caused by the mismatch between retrospective attitudes and immediate behavior. Our findings provide a more reasonable account of the relationship between attitudes and behavior.
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