How and why we should move beyond natural selection in museums to tackle teleology.

Background: Museum displays commonly use a "VIST" approach (Variation, Inheritance, Selection, and Time) to explain evolution to visitors. I contend that this framework, by focusing narrowly on natural selection, unintentionally reinforces intuitive teleological thinking and a "survival of the fittest" mentality. Exhibits that incorporate all the forces (or mechanisms) of evolution will instead challenge visitors' preconceptions and enable them to develop a deeper understanding of evolution. In particular, visitors will appreciate that evolution is not progressive, with modern humans as the "most evolved" species. Results: Explicit and implicit description of the forces of evolution is surveyed in 12 museums: 4 in Texas, 7 elsewhere in the U.S., and the Natural History Museum in London. Museum exhibits focus primarily on natural selection (explicit in 10 of 12) and often mention mutation (explicit in 7). Only the American Museum of Natural History in New York, in my sample, provides an explicit explanation of genetic drift. Conclusions: Heavy emphasis on natural selection and limited explanation of stochastic forces contributes to an impoverished view of evolution. Exhibits should more effectively convey the complexity of microevolution. Computer simulations showing the interactions of evolutionary forces can accomplish this goal.