ArticleHeliyon2023
The influence of social conformity on mask-wearing behavior during the COVID-19 pandemic.
Article in Heliyon, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 5 papers.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
5 citing papers in PubMed.
- Traditionalism mediates social learning: Biases in acceptance of novel health interventions among Himba pastoralists.Evolution, medicine, and public health · 2026Article
- Review
- COVID-19 prevention behaviors are congruent within social networks of disenfranchised Hispanic and criminal legal involved community members.Scientific reports · 2025Article
- Epidemic modelling suggests that in specific circumstances masks may become more effective when fewer contacts wear them.Communications medicine · 2024Article
- Assessing the relationship between delay discounting and decisions to engage in various protective behaviors during COVID-19.Cognitive research: principles and implications · 2024Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
5 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Over the course of the COVID-19 pandemic, in addition to vaccination, health authorities have strongly advocated the wearing of face masks as a crucial measure in combating the virus. Nevertheless, the recommendation or legal requirement to wear a face mask is no guarantee of adherence to the rules. A person's decision to wear a mask may also be based on their beliefs and is likely to be influenced by their observation of the mask-wearing behavior of other people. This study aims to explore the role of conformity on the wearing of masks during the COVID-19 pandemic. Given that there is little evidence on how the mask-wearing behavior of others and demographic factors affect people's decisions to wear face masks in public settings, we performed a large-scale observational study in the Czech Republic during a period of rapidly increasing COVID-19 related cases and deaths. We observed a total of 1753 customers and 472 employees in 67 highly frequented shopping venues. The data were collected by trained observers and analyzed using multilevel logistic regression modeling. The results indicate that the mask-wearing behavior of new customers was influenced by the proportion of other customers wearing masks and the behavior differed according to the demographics of age and sex. A notable finding was that the greater the presence of customers wearing masks in a store, the lower the propensity of new visitors to wear masks. Which may be evidence of problematic free-riding behavior. These findings therefore have policy implications and can aid the formulation of specific (communication) strategies to promote mask-wearing behavior.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.