ArticleFrontiers in psychology2023
How do risks and benefits affect user' privacy decisions? An event-related potential study on privacy calculus process.
Article in Frontiers in psychology, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Authors and funding
3 authors.
Funding
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Abstract
Purpose: The purpose of this study is to examine how risks and benefits affect users' privacy-related decision-making processes. Design/methods/approach: This study collected and analyzed the neural activity processes of users' privacy-related decisions when faced with personalized services with different risks and benefits through an ERP experiment that included 40 participants. Findings/results: The findings show that users subconsciously categorize personalized services based on benefit; Privacy calculus affects privacy decision by influencing the allocation of cognitive resources for personalized service, and the scarcity of cognitive resources increases the degree of privacy disclosure; Emotional change in privacy decision is the result of many factors, not the result of privacy risk alone. Originality/Discussion: This study provides a new perspective to explain the process of privacy decision-making, and a new approach to investigate the privacy paradox.
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Registered trials
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