Product Lifecycle Information Flow in E-waste Handling: a Means to Increase Circularity?

Electronic waste (e-waste) is a growing waste stream. In Europe, e-waste is regulated by the Waste Electrical and Electronic Equipment (WEEE) Directive. Each manufacturer or importer is responsible for the end-of-life (EoL) treatment of the equipment it handles, although this task is usually outsourced to producer responsibility organizations (PROs) that collect and treat the e-waste. The WEEE regime has been criticized for focusing on waste handling according to the traditional linear economy, while, in a circular economy, the goal is to eliminate waste. Information sharing helps improve circularity, and digital technology is seen as enabling information transparency and visibility in the supply chain. However, there is need for empirical studies demonstrating the use of information in supply chains to improve circularity. We conducted a case study of a manufacturer, including its subsidiaries and PROs in eight European countries, in which we investigated the product lifecycle information flow related to e-waste. Our findings indicate that product lifecycle information is available, but that it is provided for purposes other than e-waste handling. Actors are willing to share this information, but it is not regarded as useful for EoL treatment since the actors involved in EoL handling believe that using this information could lead to delays and poorer performance in e-waste handling. Our findings contradict the optimistic view of digital technology as improving circularity in circular supply chain management. The findings further give reason to question the implementation of digital technology to improve the product lifecycle information flow as long as the involved actors do not request this information.