ArticleFrontiers in psychology2023
Product presentation in the live-streaming context: The effect of consumer perceived product value and time pressure on consumer's purchase intention.
Article in Frontiers in psychology, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 4 papers.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
4 citing papers in PubMed.
- The Mediating Roles of Two Psychological Experience Pathways: How Cross-Border Live Streaming Interactions Trigger Impulsive Purchases?-The Moderating Effect of AI Enablement.Behavioral sciences (Basel, Switzerland) · 2026Article
- The effect of anchor attraction on the buying behavior of carbon labeled agricultural products: incorporating anchor attraction into TPB.Frontiers in psychology · 2026Article
- Narrative strategies in live-streaming commerce: host storytelling, immersion, and impulse buying.Frontiers in psychology · 2026Article
- The Impact of Interpersonal Interaction on Purchase Intention in Livestreaming E-Commerce: A Moderated Mediation Model.Behavioral sciences (Basel, Switzerland) · 2024Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
1 author.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Live streaming is conducive to consumers obtaining rich and accurate product information, by displaying products through real-time video technology. Live streaming provides a new type of product presentation method, such as showing products from different perspectives, interacting with consumers by trying the products out, and answering consumers' questions in real time. Other than the current research focus on anchors (or influencers) and consumers in live-streaming marketing, this article tried to explore the way of the product presentation and its effect and mechanism on consumers' purchase intention. Three studies were conducted. Study 1 (
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.