Evidence map›Paper›PMID 36829355›Full record

ArticleBehavioral sciences (Basel, Switzerland)2023

The Role of CSR Information on Social Media to Promote the Communicative Behavior of Customers: An Emotional Framework Enriching Behavioral Sciences Literature.

Zhijuan Li, Muhammad Safdar Sial, Hualiang Wu, Sorinel Căpușneanu, Cristian-Marian Barbu

Abstract read
PubMed Full text at PMC Publisher
In one paragraph

Article in Behavioral sciences (Basel, Switzerland), 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.

0numbers the graph read from it
0cells of the map it votes in
1citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

1 citing paper in PubMed.

  1. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

5 authors.

Zhijuan LiDepartment of Economics and Management, Wuhan University, Wuhan 430072, China.ORCID 0000-0001-7052-9012
Muhammad Safdar SialDepartment of Management Sciences, COMSATS University Islamabad, Islamabad 44000, Pakistan.
Hualiang WuAudit Department, Wuhan Huazhong University of Science and Technology Asset Management Co., Ltd., Wuhan 430072, China.
Sorinel CăpușneanuDepartment of Economic Sciences, Titu Maiorescu University, 004042 Bucharest, Romania.ORCID 0000-0003-3799-3993
Cristian-Marian BarbuFaculty of Management-Marketing, Artifex University of Bucharest, 060754 Bucharest, Romania.ORCID 0000-0001-5103-4655

Funding

Educational Commission of Hunan Province of China 20B305National Science Foundation of Hunan Province of China 2020JJ5263
6 · The paper itself

Abstract

Studies have shown that an organization's corporate social responsibility (CSR) activities affect customer behaviors such as loyalty and satisfaction. In spite of this, the role of social media in informing customers about a brand's CSR activities and in fostering customer advocacy behavior (CADB) has been underexplored. To fill this knowledge gap, this study investigates the relationship between the CSR-related communication of a banking organization and CADB. This study also examines how emotions such as customer-company identification (CCI) and gratitude as a mediator and a moderator. Using a self-administered questionnaire (

Indexed as

advocacy behaviorbanking sectorCSRcustomer–company identificationgratitude

Identifiers

PMID36829355
PMCPMC9952597

What OpenQuestion holds

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LicenceCC BY
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Registered trials

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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.