ArticleNutrients2023
Is Generation Z Ready to Engage in Entomophagy? A Segmentation Analysis Study.
Article in Nutrients, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 6 papers.
What it found
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Who cites it
6 citing papers in PubMed.
- Article
- Entomophagy Attitudes Among Turkish Generation Z University Students: A Scale Validation and Path Analysis Model for Sustainable and Healthy Dietary Choices.Food science & nutrition · 2025Article
- Investigating Consumers' Perceptions and Motivations Behind Edible Insects in Greece: A Grounded Theory Approach.Foods (Basel, Switzerland) · 2025Article
- Cross-Cultural Perspectives on Insect-Based Foods: Insights from Consumers in Greece and Ireland.Foods (Basel, Switzerland) · 2025Article
- How Do Greeks Feel about Eating Insects? A Study of Consumer Perceptions and Preferences.Foods (Basel, Switzerland) · 2024Article
- Beyond Meat: Alternative Sources of Proteins to Feed the World.Nutrients · 2023Article
Corrections and comments
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Authors and funding
5 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
This study examines the behavior and attitudes of adult Generation Z cohort members in relation to entomophagy. Specifically, it explores their familiarity with insect consumption, prior experience, and willingness to consume certain insect-based foods and drinks. Lastly, the Z cohort is segmented based on their behavior and attitudes. Through online quantitative research, a valid sample of 742 questionnaires was collected. Data analysis included descriptive statistics, reliability analysis, factor, hierarchical cluster, and K-means cluster analysis, as well as chi-square tests. Results revealed that 41.4% are familiar with what insect consumption is, and no one had previously engaged in entomophagy. The insect-based food that the Z cohort is most willing to try is bakery products containing insect flour. The 88.5% of the Z cohort is not willing to replace meat protein with insect protein, and 20.4% are interested in obtaining more information about entomophagy. Moreover, 6.3% of the Z cohort is "willing" to participate in sensory tests, but when contact information was requested, only one factual name with phone number was provided. Segmentation of the Z cohort's behavior was performed based on eight variables and four segments were identified: the "Future potential insect consumers" (29.1%), the "Rejecters" (26.7%), the "Disgusted, prefer to starve" (22.2%), and the "Inconsistent" (22.0%). Overall, the Z cohort is not food neophobic, but is unwilling to engage in entomophagy. Communication strategies are suggested to increase awareness and provide information about entomophagy and its benefits.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.