ArticleInternational journal of environmental research and public health2023
The Impact of Social Media Shared Health Content on Protective Behavior against COVID-19.
Article in International journal of environmental research and public health, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 13 papers, 1 of them a synthesis that pooled it.
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Who cites it
13 citing papers in PubMed, 1 synthesis or guideline pooled it.
- The role of social media on COVID-19 preventive behaviors worldwide, systematic review.PloS one · 2024Pooled it
- Patterns of Digital Media Engagement During Wartime and Their Associations With Stress, Resilience, and Well-Being: Cross-Sectional Survey Study.Journal of medical Internet research · 2026Article
- Opportunities and lessons from the COVID-19 pandemic: a qualitative study of health program managers' perspectives in Ethiopia.BMC health services research · 2026Article
- Engaging the public with antimicrobial resistance through social media videos-a content analysis study.Frontiers in public health · 2026Article
- Descriptive analysis of TikTok content on vaccination in Arabic.AIMS public health · 2025Article
- The role of media in shaping pro-environmental behaviors: integrating media system dependency theory and norm activation theory.Frontiers in psychology · 2025Article
- Predictors of health preventive behavior among university students in the post-COVID-19 era in Wuhan via TikTok journeying.Heliyon · 2024Article
- Article
- Examining the growth in willingness to pay for digital wellbeing services on social media: A comparative analysis.Heliyon · 2024Article
- Reach and impact of a nationwide media campaign in Ethiopia for promoting safe breastfeeding practices in the context of the COVID-19 pandemic.BMC global and public health · 2024Article
- Community Actions and Insights in the Battle against COVID-19 at the Start of the Pandemic: A District Study Observation from Medan, Indonesia.International journal of environmental research and public health · 2024Article
- COVID-19 and Masking Disparities: Qualitative Analysis of Trust on the CDC's Facebook Page.International journal of environmental research and public health · 2023Article
- The moderating influence of perceived government information transparency on COVID-19 pandemic information adoption on social media systems.Frontiers in psychology · 2023Article
Corrections and comments
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Authors and funding
4 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
The use of social media has increased during the COVID-19 pandemic because people are isolated and working from home. The use of social media enhances information exchange in society and may influence public protective behavior against the COVID-19 pandemic. The purpose of this study is to identify the factors affecting public protective behavior when relying on COVID-19 pandemic-related content shared on social media. A model based on Protection Motivation Theory (PMT) was proposed and validated using a quantitative survey approach. A questionnaire was distributed to random respondents, and 488 responses were received and analyzed using Smart-PLS software. The findings showed that perceived risk, e-health literacy, public awareness, and health experts' participation influence public protective behavior when using social media to share COVID-19-relevant content. The outcomes of this study can enhance government agencies' and public health care authorities' understanding of how to use social media to raise awareness and reduce panic among the public.
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