ArticleAesthetic surgery journal. Open forum2023
Content and Engagement Among Plastic Surgeons on Instagram.
Article in Aesthetic surgery journal. Open forum, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 12 papers.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
12 citing papers in PubMed, 15 citations in OpenAlex.
- Professional Instagram Use by Ontario Plastic Surgeons: Content Patterns and Engagement by Practice Setting.Plastic surgery (Oakville, Ont.) · 2026Article
- First Impressions: How Surgeon Gender and Race in Social Media Profile Pictures Affect Patient Perception in Plastic Surgery.Aesthetic plastic surgery · 2026Article
- Is the Public Adequately Informed about #BBL? A Content Analysis of Instagram Posts Regarding the Brazilian Butt Lift Procedure.Aesthetic plastic surgery · 2025Article
- Engagement of Plastic Surgery Content on TikTok and Instagram.Plastic and reconstructive surgery. Global open · 2025Article
- Instagram Practices of Successful Plastic Surgeon Accounts: Is There a Magic Formula?Plastic surgery (Oakville, Ont.) · 2025Article
- Instagram Versus Reality: Who Are Actually Plastic Surgeons?Plastic and reconstructive surgery. Global open · 2025Article
- Helpful or harmful? Navigating the impact of social media influencers' health advice: insights from health expert content creators.BMC public health · 2024Article
- Fantasies and Fallacies of 'Aesthetic' Instagrammers.Indian journal of plastic surgery : official publication of the Association of Plastic Surgeons of India · 2024Article
- What are Board-Certified Plastic Surgeons Posting on Instagram?Aesthetic plastic surgery · 2024Article
- Is There An "Ideal Instagram Face" for Caucasian Female Influencers? A Cross-Sectional Observational Study of Facial Proportions in 100 Top Beauty Influencers.Aesthetic surgery journal. Open forum · 2024Article
- Instagram's impact on dental consumers: analyzing toothpaste hashtags.Frontiers in oral health · 2024Article
- The Impact of Social Media-Driven Fame in Aesthetic Medicine: When Followers Overshadow Science.Aesthetic surgery journal · 2023Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
6 authors at 4 institutions in 1 country.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Background: Patients routinely use social media to locate providers, review before-and-after photographs, and discuss experiences, making it a powerful marketing tool for plastic surgeons. A few studies have systematically evaluated plastic surgery app content. Objectives: This study aims to analyze engagement levels and content posted by top plastic surgeon influencers on Instagram (Menlo Park, CA). Methods: The authors conducted a cross-sectional study in February 2022 to identify the top 10 global plastic surgeons on Instagram. Influencers were ranked based on the number of followers, and their latest 20 posts were analyzed. A total of 200 posts were categorized by 2 independent trainees as one of the following: marketing, education, personal, and miscellaneous. The number of likes was recorded as a proxy for engagement, and the average engagement for each category was calculated. Results: The top 10 influencers work primarily in private practice focusing on aesthetic procedures. Out of 200 categorized posts on Instagram, marketing posts had the greatest presence (64.5%), followed by personal (20%), miscellaneous (11%), and educational (4.5%). More still images were posted (56.5%) than videos (43.5%). The highest average engagement was for personal content ( Conclusions: Although most content posted related to marketing efforts, many influencers were also using social media to post about their personal lives and promote their ancillary businesses. Although marketing content was the most common, engagement levels were the highest for personal and educational content, and no significant differences in engagement were found between videos and photos.
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.