ArticleGlobal journal of flexible systems management2021
Considerations Regarding Donation and Value Co-Creation in Times of COVID-19 Pandemic.
Article in Global journal of flexible systems management, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 3 papers.
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Who cites it
3 citing papers in PubMed.
- Modeling a COVID-19 Vaccination Campaign in the State of Madhya Pradesh, India.Global journal of flexible systems management · 2023Article
- Prescriptive Analytics-Based SIRM Model for Predicting Covid-19 Outbreak.Global journal of flexible systems management · 2023Article
- Economic Efficiency of Outsourcing Business Models: A Comparative Assessment.Global journal of flexible systems management · 2022Article
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Authors and funding
3 authors.
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Abstract
This paper examines the phenomenon of strategic donation (including fundraising and intention to donate) through the lens of value co-creation before and after the outbreak of the COVID-19 in non-profit organizations (NPOs). The methodology was based on interviews and statistical analyses of online data. The qualitative results demonstrated that within NPOs, neither the marketing strategy nor the fundraising has been greatly affected by the COVID-19 pandemic. NPOs employ a variety of strategies, including value co-creation activities (events), which is a key element in influencing engagement and donation. The quantitative findings showed that "dialogue" is the most frequent of the value co-creation elements (dialogue, access, risk sharing, and transparency-DART) in the media (posts) under consideration. In general, linear regression indicated that, after the beginning of the pandemic, these DART elements may predict online interaction and intention to donate. Shares and comments had a weak R
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Registered trials
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