ArticleFrontiers in psychology2022
An empirical study on cultural identity measurement and its influence mechanism among heritage tourists.
Article in Frontiers in psychology, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 7 papers.
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Who cites it
7 citing papers in PubMed.
- Driving mechanisms of tourist environmentally friendly behavior in cultural heritage destinations from an embodied cognition perspective.Scientific reports · 2026Article
- How packaging cues shape purchase intentions for intangible cultural heritage foods: evidence from heritage labels and storytelling.Frontiers in psychology · 2026Article
- The impact of cultural tourism experience on cultural identity: A case study of Mazu culture.PloS one · 2026Article
- Sensory immersion vs. cultural reflection: a multi-factor analysis of dual-process mechanisms in digital heritage engagement.Frontiers in psychology · 2026Article
- Tourscape, cultural identity, and loyalty in a themed cultural precinct: A study of Datang Everbright City in Xi'an, China.PloS one · 2026Article
- How do environmental and cultural factors shape red tourism behavioral intentions: a moderated mediation model.Frontiers in psychology · 2025Article
- Cultural distortion risk and tourist loyalty at silk road heritage: The mediating roles of perceived value and satisfaction.PloS one · 2025Article
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Abstract
In the effort to integrate culture and tourism, an important strategy for the prosperity and sustainability of tourism, it is necessary to factor in tourists' cultural identity and emotional interaction with cultural heritage to keep pace with the trends of cultural heritage tourism. Drawing on in-depth interviews and software such as Nvivo and Smart-PLS, this study aims to develop and verify cultural identity measures for cultural heritage tourists, construct a theoretical model of cultural identity, travel experience, place attachment, satisfaction, and revisit intention, and verify the theoretical relationship between these dimensions in the Archaeological Ruins of Liangzhu City. The results show that cultural identity is positively associated with travel experience and place attachment but not significantly associated with satisfaction; travel experience is positively associated with place attachment and revisit intention; place attachment is positively associated with satisfaction; place attachment is positively associated with revisit intention; satisfaction is positively associated with revisit intention. This qualitative and quantitative research enriches the theoretical achievements concerning cultural identity among cultural heritage tourists and proposes recommendations for management practice accordingly.
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