Preference for utilitarian or hedonic value options during a pandemic crisis: The moderation effects of childhood socioeconomic status and sensation-seeking.

Jungkeun Kim, Seongseop Sam Kim, Jihoon Jhang, Negin Ahmadi Saber Doust, Ricky Y K Chan, Frank Badu-Baiden

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Article in International journal of hospitality management, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.

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5 · Who and what money

Authors and funding

6 authors.

Jungkeun KimDepartment of Marketing, Auckland University of Technology, 120 Mayoral Drive, Auckland 1010, New Zealand.

Seongseop Sam KimSchool of Hotel & Tourism Management, The Hong Kong Polytechnic University, 17 Science Museum Road, TST East, Kowloon, Hong Kong.

Jihoon JhangDepartment of Marketing and Management, College of Business, University of Central Arkansas, COB 312K, Conway, AR 72035, USA.

Negin Ahmadi Saber DoustDepartment of Marketing, Auckland University of Technology, 120 Mayoral Drive, Auckland 1010, New Zealand.

Ricky Y K ChanDepartment of Marketing, Auckland University of Technology, 120 Mayoral Drive, Auckland 1010, New Zealand.

Frank Badu-BaidenLee Shau Kee School of Business and Administration, Hong Kong Metropolitan University, 30 Good Shepherd Street, Ho Man Tin, Kowloon, Hong Kong.

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

This research investigated hospitality consumers' relative preferences for utilitarian or hedonic value under COVID-19 pandemic conditions. A series of four experiments and one secondary data analysis showed that the salience of the infectious disease threat increased consumers' preferences for hospitality options that provide relatively more utilitarian than hedonic value. Additionally, we identified two individual differences (i.e., childhood socioeconomic status (SES) & sensation-seeking) that moderated the effect of the infectious disease threat on the preferred hospitality consumption value. Specifically, the higher the childhood SES, the higher was the preference for the utilitarian value option, and the lower the level of sensation-seeking, the greater was the preference for the utilitarian value option. This research extends our understanding of the influence of the infectious disease threat on preference changes in hospitality decisions.

Indexed as

Childhood socioeconomic status (SES)Consumption valueCOVID-19Crisis managementSensation-seekingUtilitarian and hedonic

Identifiers

PMID36718182

DOI10.1016/j.ijhm.2023.103427

PMCPMC9874407

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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.