ArticleFrontiers in public health2022
Consumer motivation for organic food consumption: Health consciousness or herd mentality.
Article in Frontiers in public health, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 13 papers.
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Who cites it
13 citing papers in PubMed, 44 citations in OpenAlex.
- Health Consciousness and Dietary Behavior: A Theory of Planned Behavior Analysis of Organic Food Adoption Among Young Consumers.Behavioral sciences (Basel, Switzerland) · 2026Article
- When Fear Meets Joy: Cultural Differences in the Impact of Decision Uncertainty on Fear of Better Options and Ditto Consumption.Behavioral sciences (Basel, Switzerland) · 2026Article
- Review
- Barriers and drivers to consuming neglected and underutilized species: evidence from six European countries.Scientific reports · 2025Article
- How disease threat affects the purchase intention of ultra-processed foods among high-pressure workers.Frontiers in nutrition · 2025Article
- Social environment, low-carbon cognition and low-carbon consumption behaviors of youth groups: evidence from Xizang, China.Frontiers in psychology · 2025Article
- Effect on consumers' sustainable purchase intention of dietary supplement purine labeling.Frontiers in nutrition · 2025Article
- Understanding Consumers' Purchase Intention Towards Meat Produced Without Preventive Antibiotic Use.Foods (Basel, Switzerland) · 2024Article
- Using the Theory of Perceived Value to Determine the Willingness to Consume Foods from a Healthy Brand: The Role of Health Consciousness.Nutrients · 2024Article
- How Social Influence Promotes the Adoption of Mobile Health among Young Adults in China: A Systematic Analysis of Trust, Health Consciousness, and User Experience.Behavioral sciences (Basel, Switzerland) · 2024Article
- Article
- Health-driven mechanism of organic food consumption: A structural equation modelling approach.Heliyon · 2024Article
- Modelling the mass consumption potential of Plant Based Meat: Evidence from an emerging economy.Heliyon · 2024Article
Corrections and comments
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Authors and funding
3 authors at 3 institutions in 1 country.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Whether health awareness is self-awareness or conformity awareness is a question worth discussing. Especially under the current trend of organic food consumption, whether it is driven by health consciousness or herd mentality is worth exploring. This is not only about the government's formulation of health policies for the industry (for example, paying more attention to health standards), but also about the sustainable development of organic food consumption (for example, suppliers highlighting their own health advantages). However, there is still little research in this area. Based on data from 1,658 respondents in four first-tier cities in China, this paper explores whether consumers are consuming organic food under health consciousness or herd mentality. This paper uses a logit model to explore the key causes of health consciousness or herd mentality, and uses a propensity score matching (PSM) method to measure the impact of health consciousness and herd mentality on organic food consumption, comparing the effects across age and education groups. The results show that: (1) Individual characteristics, family characteristics, health status, volition, social trust and market education significantly influenced consumers' health consciousness or herd mentality; (2) The main motivation for organic food consumption is health consciousness, but herd mentality plays a role of amplifying this effect.
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Registered trials
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