ArticleInternational journal of environmental research and public health2023
Analysing the Influence of Green Marketing Communication in Consumers' Green Purchase Behaviour.
Article in International journal of environmental research and public health, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 4 papers.
What it found
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The trial behind it
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Who cites it
4 citing papers in PubMed.
- Influential factors shaping consumers' green packaging purchase intentions.Frontiers in psychology · 2025Article
- The relationships between the multidimensional planned behavior model, green brand awareness, green marketing activities, and purchase intention.Brain and behavior · 2024Article
- Sustainability communication on social media in the last decade: A review of research perspectives from Asia.F1000Research · 2024Review
- COVID-19 Effects on Environmentally Responsible Behavior: A Social Impact Perspective from Latin American Countries.International journal of environmental research and public health · 2023Article
Corrections and comments
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Authors and funding
4 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
This study aims to explore whether consumers' attention to companies' green marketing communication influences their green purchase behaviour. It also analyses the importance of consumers' characteristics, namely gender, education, and green attitudes, in their attention to companies' green marketing communication. An online survey was carried out on the population residing in Portugal over 18 years of age, allowing us to collect 690 valid responses. Data analysis techniques including descriptive analyses, parametric and non-parametric tests, linear correlation, and regression analysis were used. The achieved results allow us to conclude that consumers are attentive to companies' green marketing communication. A strong correlation between consumers' attention to companies' green marketing communication and green purchasing behaviour was identified. The results also confirm that individuals with higher educational levels and green attitudes and females are the most attentive to companies' green marketing communication.
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Registered trials
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