The Relationship between Corporate Social Responsibility on Social Media and Brand Advocacy Behavior of Customers in the Banking Context.

Shijiao Huang, Xu Hai, Nawal Abdalla Adam, Qinghua Fu, Aqeel Ahmad, Daniela Zapodeanu, Daniel Badulescu

Abstract read

In one paragraph

Article in Behavioral sciences (Basel, Switzerland), 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 2 papers.

0numbers the graph read from it

0cells of the map it votes in

2citing papers in PubMed

–field-weighted citation impact

1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

2 citing papers in PubMed.

Examining the Impact of Corporate Social Advocacy on Customer Citizenship Behavior Among University Students: The Mediating Roles of Brand Attachment and Electronic Word-of-Mouth.Behavioral sciences (Basel, Switzerland) · 2026
Article
From Social to Financial: Understanding Trust in Extended Payment Services on Social Networking Platforms.Behavioral sciences (Basel, Switzerland) · 2025
Article

4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

7 authors.

Shijiao HuangSchool of Intercultural Studies, Jiangxi Normal University, Nanchang 330022, China.

Xu HaiGraduate School of Business, Universitiy Tun Abdul Razak, Kuala Lumpur 50400, Malaysia.

Nawal Abdalla AdamDepartment of Business Administration, College of Business & Administration, Princess Nourah Bint Abdulrahman University, Riyadh 11671, Saudi Arabia.

Qinghua FuDepartment of Business Administration, Moutai Institute, Zunyi 563000, China.

Aqeel AhmadFaculty of Management Sciences, University of Central Punjab, Lahore 54000, Pakistan.

Daniela ZapodeanuDepartment of Finance and Accountancy, Faculty of Economic Sciences, University of Oradea, 410087 Oradea, Romania.

Daniel BadulescuDepartment of Economics and Business, Faculty of Economic Sciences, University of Oradea, 410087 Oradea, Romania.ORCID 0000-0001-8653-0149

Funding

University of Oradea 233/2022

6 · The paper itself

Abstract

This research study aims to investigate the relationship between corporate social responsibility (CSR)-related communication on social media and brand advocacy behavior of retail banking customers in a developing country. This study also proposes a dual mediating mechanism of customer engagement and customer-company identification in the above-proposed relationship. The data were collected from retail banking customers with the help of a self-administered questionnaire (

Indexed as

brand advocacyCSRcustomer behavioremotionssocial media

Identifiers

PMID36661604

DOI10.3390/bs13010032

PMCPMC9854506

What OpenQuestion holds

Textmetadata

LicenceCC BY

Read underepoch 390

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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.