ArticleBehavioral sciences (Basel, Switzerland)2022
Research on the Impact of Intercustomer Social Support on Customer Engagement Behaviors in Virtual Brand Communities.
Article in Behavioral sciences (Basel, Switzerland), 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
1 citing paper in PubMed.
- Impact of Social Interaction on Customer Engagement in China's Social Commerce-A Moderated Chain Mediation Model.Behavioral sciences (Basel, Switzerland) · 2023Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
3 authors.
Funding
Abstract
Customer engagement behavior is a key factor in promoting the sustainable growth of virtual brand communities. Despite the extensive research on the antecedents of customer engagement behaviors, the influence of intercustomer social support remains a neglected area in the context of virtual brand communities. Based on a total of 293 valid questionnaires collected via an online survey, a structural equation model and hierarchical regression analysis are used to examine the effects of intercustomer social support (informational/emotional support) on customer engagement behaviors (customer-oriented/community-oriented engagement behaviors) in virtual brand communities, as well as consider the mediating role of self-efficacy and the moderating role of interdependent self-construal in the above relationships. The empirical finding shows that informational/emotional support significantly affects customer-oriented and community-oriented engagement behaviors. Self-efficacy plays a mediating role in the relationship between informational/emotional support and customer-oriented/community-oriented engagement behaviors. Interdependent self-construal positively moderates the relationship between informational/emotional support and customer-oriented engagement behaviors and positively moderates the relationship between informational support and community-oriented engagement behaviors. This article provides a more comprehensive understanding of the relationships between intercustomer social support and customer engagement behaviors in the context of virtual brand communities, and improves the existing customer engagement behaviors management practices that are beneficial for the companies.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.