Mirror blindness: Our failure to recognize the target in search for mirror-reversed shapes.

It is well known that visual search for a mirror target (i.e., a horizontally flipped item) is more difficult than search for other-oriented items (e.g., vertically flipped items). Previous studies have typically attributed costs of mirror search to early, attention-guiding processes but could not rule out contributions from later processes. In the present study we used eye tracking to distinguish between early, attention-guiding processes and later target identification processes. The results of four experiments revealed a marked human weakness in identifying mirror targets: Observers appear to frequently fail to classify a mirror target as a target on first fixation and to continue with search even after having directly looked at the target. Awareness measures corroborated that the location of a mirror target could not be reported above chance level after it had been fixated once. This mirror blindness effect explained a large proportion (45-87%) of the overall costs of mirror search, suggesting that part of the difficulties with mirror search are rooted in later, object identification processes (not attentional guidance). Mirror blindness was significantly reduced but not completely eliminated when both the target and non-targets were held constant, which shows that perfect top-down knowledge can reduce mirror blindness, without completely eliminating it. The finding that non-target certainty reduced mirror blindness suggests that object identification is not solely achieved by comparing a selected item to a target template. These results demonstrate that templates that guide search toward targets are not identical to the templates used to conclusively identify those targets.