ArticleFrontiers in nutrition2022
Marketing strategies used for alternative protein products sold in Australian supermarkets in 2014, 2017, and 2021.
Article in Frontiers in nutrition, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 8 papers.
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Who cites it
8 citing papers in PubMed.
- Rethinking Meat Alternatives in Eastern Europe: A Just Transition Lens on Policy, Perception, and Innovation in Romania.Food science & nutrition · 2026Article
- Aligning Alternative Proteins with Consumer Values in Germany: A Values-Centric Communication Framework.Foods (Basel, Switzerland) · 2025Article
- Bioactive Food Proteins: Bridging Nutritional and Functional Benefits with Sustainable Protein Sources.Foods (Basel, Switzerland) · 2025Review
- Vegetarianísh-How "Flexitarian" Eating Patterns Are Defined and Their Role in Global Food-Based Dietary Guidance.Nutrients · 2025Review
- Application of Global Warming Potential Star (GWP*) Values to the AUSNUT 2011-13 Food Composition Database: Creation of theNutrients · 2025Article
- Identifying segment-specific barriers to ordering environmentally sustainable plant-based meat dishes in restaurants.Journal of sustainable tourism · 2025Article
- Presence of lactic acid bacteria in hydrogen production by dark fermentation: competition or synergy.World journal of microbiology & biotechnology · 2024Review
- Barriers associated with pulse and plant-based meat alternative consumption across sociodemographic groups: a Capability, Opportunity, Motivation, Behaviour model approach.Frontiers in nutrition · 2023Article
Corrections and comments
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Authors and funding
6 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Introduction: Marketing plays an important role in consumers' perceptions and acceptance of new foods. The purpose of this study was to investigate the marketing strategies used for alternative protein products available in Australia in 2014, 2017, and 2021. Methods: Product data were extracted from FoodTrack Results: Data from 292 alternative protein products ( Discussion: This study provides a useful evidence base to understand the marketing strategies used for alternative protein products. It appears from this analysis that considerable effort has gone into providing consumers with a level of familiarity and comfort prior to purchasing these alternative protein products.
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Registered trials
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