ArticleEnvironment, development and sustainability2022
Assessing psychological factors on farmers' intention to apply organic manure: an application of extended theory of planned behavior.
Article in Environment, development and sustainability, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 3 papers.
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3 citing papers in PubMed.
- Changing the fate of rangelands through behavioral nudges for sustainable land use and management using an extended theory of planned behavior.Scientific reports · 2026Article
- Behavioral factors linking sustainability and animal welfare in dairy farming.Scientific reports · 2025Article
- Application of the theory of planned behavior to model the intention and behavior of tomato growers in pesticide exposure.Heliyon · 2024Article
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3 authors.
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Abstract
Different from the previous studies on social and economic impacts, this study focused on the assessment of psychological factors on farmers' application of organic manure. We explored the psychological evaluation based on the extended theory of planned behavior (TPB), which consists of attitude (AT), perceived behavior control (PBC), subjective norm, moral norm (MN), environmental risk perception (ERP), and perceived policy effectiveness (PPE). Further, we explored the moderating effects of PPE. We studied 235 tea growers in China to verify the model and analyzed the psychological factors in their decisions regarding organic manure application. The results showed that by incorporating psychological factors, such as MN, ERP, and PPE, the extended TPB's ability to explain farmers' intention to apply organic manure increased by 6%. The results also confirmed that psychological factors (ERP, PPE, AT, PBC, and MN) positively influenced farmers' inclination to use organic manure. Finally, PPE was found to have a negative mediating effect on attitude and intention. Given the influence of these psychological factors (PBC, ERP, and PPE), we discovered that increasing the policy publicity, raising the policy subsidy, and promoting the popularization of sustainable agriculture and environmental awareness, are essential to encourage farmers' utilization of organic manure.
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