ArticlePsychology research and behavior management2022
Destination Attributes of Memorable Chinese Rural Tourism Experiences: Impact on Positive Arousal, Memory and Behavioral Intention.
Article in Psychology research and behavior management, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 4 papers.
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4 citing papers in PubMed.
- From experience to intention: how rural tourscape fosters destination sustainability through flow experience and memory.Frontiers in psychology · 2026Article
- Tourist value co-creation behavior in immersive cultural tourism spaces: a case study of "the longest day in chang'an".Frontiers in psychology · 2026Article
- A study on the influence of rural tourism's perceived destination restorative qualities on loyalty based on SOR model.Frontiers in psychology · 2025Article
- Cultural distortion risk and tourist loyalty at silk road heritage: The mediating roles of perceived value and satisfaction.PloS one · 2025Article
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2 authors.
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Abstract
Purpose: There is a lack of research on the composition of destination attributes of memorable tourism experiences (MTEs) and their impact on tourist loyalty in Chinese rural tourism. Based on the extended SOR (stimulus-organism-response) theory, this study constructs a model of destination attributes (gastronomy, accommodation, physiography, and rural lifestyle) of MTEs on tourists' recommend intention and revisit intention under the chain mediating effect of positive arousal and memory in Chinese rural tourism. Methods: Through the judgment sampling method, this study distributed questionnaires to the subjects who met the sampling standard in all provincial administrative regions in China. Finally, 270 valid questionnaires from 29 provincial administrative regions were obtained and the proposed hypotheses were verified using a structural equation model. Results: The results show that gastronomy, accommodation, physiography and rural lifestyle are all destination attributes of MTEs in Chinese rural tourism, and all have a positive impact on positive arousal. In addition, they are positively correlated with recommend intention and revisit intention through the chain mediating effect of positive arousal and memory. Conclusion: This study explored the impact mechanism of destination attributes of MTEs on tourist destination loyalty in the field of Chinese rural tourism to enrich findings pertaining to the study of MTEs in different contexts. Four destination attributes of MTEs were proposed and verified, and this study also confirmed that destination attributes of MTEs vary with respect to the research context. The new destination attribute of MTEs was discovered. The research results showed that managers can deliver MTEs to tourists through optimizing gastronomy, accommodation, physiography and rural lifestyle, thus generating positive arousal, deepening their memory and then gaining their loyalty. In addition, the extended SOR theory proved that it could effectively and comprehensively explain the influencing mechanism of MTEs on tourist loyalty.
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