ArticlePreventive medicine reports2022
Frequency of social media use and exposure to tobacco or nicotine-related content in association with E-cigarette use among youth: A cross-sectional and longitudinal survey analysis.
Article in Preventive medicine reports, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 42 papers, 1 of them a synthesis that pooled it.
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Who cites it
42 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Predictors of vaping intention among adolescents: a systematic review.BMC public health · 2025Pooled it
- US adolescents' response to nicotine warning labels in influencer e-cigarette marketing social media posts: a survey-based randomised between-subject experiment.Tobacco control · 2025Trial
- Problematic social media use, mental health, and substance use in Czech adolescents: the comparative role of extracurricular activities - findings from the 2022 HBSC study.Archives of public health = Archives belges de sante publique · 2026Article
- Adolescents' perceptions of tobacco and electronic cigarette prevention: Six school-based cohorts (2010/11-2023/24).Addictive behaviors reports · 2026Article
- Causal effect estimates of online e-cigarette marketing exposure on future e-cigarette harm perception and use.Drug and alcohol dependence reports · 2026Article
- The Impact of "The Real Cost" on E-cigarette Initiation Among U.S. Youth.American journal of preventive medicine · 2026Article
- Adolescent E-cigarette use, social media exposure and socioeconomic inequality - results from a german school-based survey.Preventive medicine reports · 2026Article
- An Evaluation of a Youth Collaborative Approach to Addressing Nicotine and Tobacco Misinformation on Social Media.Health promotion practice · 2026Article
- Daily Associations Between Social Media Exposure and E-Cigarette Use Among Mexican American College Students.Substance use & misuse · 2026Article
- Social media exposure, school prevention, and adolescent vaping: a structural equation model-based secondary analysis of the Florida youth tobacco survey.Frontiers in public health · 2026Article
- Social Media Engagement, Youth E-Cigarette Use, and the Moderating Potential of Harm Perceptions.Tobacco use insights · 2026Article
- The New 'Cool'? A Qualitative Study of E-Cigarette Perceptions and Experience Among Irish Adolescents.Tobacco use insights · 2026Article
- Demographic Trends in E-Cigarette Social Media Marketing: Perceiving Gender Presentation and Facial Age Via Computer Vision.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2025Article
- Network Dynamics of Social Influence on E-cigarette Use Among an Ethnically Diverse Adolescent Cohort.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2025Article
- The impact mechanism of media use on the green and low carbon consumption behavior of China: integrating planned behavior theory and social cognitive theory.Scientific reports · 2025Article
- Discrete choice experiment to evaluate preferences for tailored social media messages for vaping initiation prevention among sexual and gender minority youth.Scientific reports · 2025Article
- An analysis of social media strategies used to promote the e-cigarette brand Vuse.Health promotion international · 2025Article
- E-Cigarette and Cannabis Social Media Posts and Adolescent Substance Use.JAMA network open · 2025Article
- Worldwide connections of influencers who promote e-cigarettes on Instagram and TikTok: a social network analysis.Computers in human behavior · 2025Article
- Design and Baseline Evaluation of Social Media Vaping Prevention Trial: Randomized Controlled Trial Study.Journal of medical Internet research · 2025Article
Corrections and comments
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Authors and funding
5 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Exposure to social media and its content featuring tobacco products is associated with e-cigarette use among adolescents. This study measured the association between frequency of Instagram, TikTok and YouTube use and exposure to tobacco-related content on each of these platforms with e-cigarette ever-use, current (past 30-day) use and initiation among adolescents. A cross-sectional and longitudinal analyses were used based on a self-reported survey conducted online in January - May 2021-2022 among socioeconomically- and racially-diverse Los Angeles, California high school students (N = 2,036). Adolescents had higher odds of e-cigarette ever-use (adjusted odds ratio [AOR] = 2.16; CI: 1.20;3.90) and current (past 30-day) use (AOR = 3.11; CI: 1.64;5.89) if they used TikTok several times per day, compared to adolescents who used TikTok less frequently or not at all. Adolescents also had higher odds of e-cigarette initiation (AOR = 2.97; CI: 1.53;5.77) if they used TikTok daily or several times per day, compared to adolescents who used TikTok less frequently or not at all. Adolescents had higher odds of e-cigarette ever-use (AOR = 2.60; CI: 2.02;3.35) and current use (AOR = 3.11; CI: 1.64;5.89) if they reported seeing tobacco or nicotine posts, including e-cigarettes, on TikTok at least weekly. Frequent use of and frequent exposure to tobacco content on TikTok is associated with increased risk of e-cigarette use and initiation among adolescents. Tobacco-related content on social media popular among youth, especially on TikTok, requires stronger regulation and better enforcement by platforms of their policies restricting tobacco content.
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